Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. Social Rebate is a service that creates brand ambassadors by offering cash and rebates to people who share recommendations of products and services in their social networks.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

OCTOBER 19, 2011

Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page. Be creative with promotions.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

AUGUST 26, 2011

A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 9, 2011

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Try posting your needs and what you’ll pay and see who responds.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 4, 2014

Even if the research was conducted over a statistically valid sample, the results would be meaningless if the question was asked that way. The real problem is when respected brands like Bulldog Reporter put the badge of legitimacy on information that is so clearly wrong. ” The term “you” is also indefinite.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

MARCH 9, 2012

Brand building in the digital world is the future.” Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50