Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

KoMarketing Associates

AUGUST 2, 2018

Foregoing the planning phase will regularly cost a brand later in the process or, worse, in the results of the campaign. The percentage of brands that don’t plan out peak season campaigns more than a month ahead of time is particularly worrisome. It is surprising just how much time brands are spending reviewing and approving emails—3.9

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Liveintent

NOVEMBER 29, 2022

Today, LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph. Comments on the News. Like Salesforce on Facebook.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Only 4% said ABM is an effective way to create brand awareness or interest.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Brandpoint

MAY 18, 2020

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. Ad copy should align with the process, techniques and verbiage used to sell the products in real-life scenarios.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Customer Experience Matrix

NOVEMBER 5, 2015

They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement. Teradata told me separately that their marketing cloud business grew 22% year-on-year this quarter, suggesting that the decline came in the older, on-premise products and/or related services.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Lead Liaison

JULY 9, 2021

Updates include new Guidelines for Games, Global Leaderboards with Automated Leaderboard Data Export, Easy On-Off Activation Toggles, 5 Amazing New Activations, Filter Criteria for Pick-a-Winner, Event in a Box for Event Organizers, and Deal Filtering by Product or Service. See the details on these important enhancements below. Need help?

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

Lattice

JUNE 23, 2016

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. And that is just the initial cost, that doesn’t take into account the loss of future business, as data breaches will diminish the perception potential new customers have of the brand.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Only 4% said ABM is an effective way to create brand awareness or interest.”.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Customer Experience Matrix

JULY 15, 2013

But Vocus doesn’t quite match the profile of standard marketing automation products. It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. So it''s best to treat Vocus Marketing Suite as a class unto itself.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

NuSpark Consulting

APRIL 27, 2013

Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Message: Promote a 30-day free trial, and include a short benefit of your product within your tweet. This is still brand new, so feel free to test. Lead Generation. . Business: CRM. Are you planning to test?

Keywords 100

Keywords Promotion Campaigns Adwords 100

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? They just don’t trust, give credibility to (never mind loyalty, goodwill, or brand reputation to) the ad and promotional stuff like they used to.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Valasys

MARCH 15, 2019

A leading Account Based Orchestration platform, 6sense, extended its relationship with Salesforce.com so as to include integration with their marketing automation solution – Pardot.

Marketing Automation Services 49

Marketing Automation Services Account Based Marketing ABM Salesforce.com 49

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

Rev

JUNE 14, 2019

Full disclosure : I previously worked at a start-up that was acquired by one of those Big Global Brands Everyone Knows. To illustrate, in 1998, long before companies like Google, LinkedIn, or Salesforce.com were dominating B2B sales and marketing, revenues at Dun & Bradstreet (D&B) were a modest $1.4B. Change is a given.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Brian: I think your brand name is derived from your last name, right? After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? .

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

SWZD

SEPTEMBER 30, 2019

sells wireless systems for mobile devices and Wi-Fi products to mobile carriers, broadband service providers, and corporate enterprises. We asked Mary about mentors who have impacted her career and she mentioned Celina Low , the founder of Ruckus, who she said was “amazing at Brand Marketing. About Ruckus Network s.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

The Point

APRIL 18, 2011

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. key features in the new product release. Most savvy marketers would say no.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Biznology

APRIL 2, 2015

CMOs who come from a brand background must develop a comfort with technology like never before. Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. Real-time marketing gets real.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. “In

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. .

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). Brian: Your brand name is derived from your last name, right? After you sold Jigsaw to Salesforce.com, why didn’t you decide to ride off into the sunset?

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

The Mx Group

NOVEMBER 17, 2017

Brand Strategy. Video Production. For example, if your products / solutions are “considered purchase” (complex, longer cycle, multi-constituent, more expensive) rather than transactional, you’ll likely do better with ABM. We are using salesforce.com as our CRM — how well will it work to support our efforts?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. “In More Information: Learn more: [link]. Build with Vidyard: [link].

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

JULY 17, 2015

Video is changing the way modern brands connect with their audiences but many lack the expertise to develop a video marketing strategy that delivers quantifiable results,” said Michael Litt, CEO and co-founder of Vidyard.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Engagio

DECEMBER 28, 2020

To replace the lost in-person opportunities that once existed for consumers to interact with your brands. When we can actually show customers the right content highlighting the insights they need to do their job we become truly aligned and brand of choice. Tag me if you have done anything exceptional.) This helps but it’s table stakes.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

FEBRUARY 13, 2014

By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

JULY 17, 2015

“Video is changing the way modern brands connect with their audiences but many lack the expertise to develop a video marketing strategy that delivers quantifiable results,” said Michael Litt, CEO and co-founder of Vidyard.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50