Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. But as important as presentations are, they can often be treated as an afterthought.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Content4Demand works with the Ceros interactive platform, which is effective for organizing and presenting information but it does so in a visual format that is friendlier, more organic, more exciting and more engaging.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Scoop.it

MARCH 16, 2021

However, it has also pushed the marketing professionals to master the presentation skills to sustain this super-competitive environment and take their businesses to the next level. For most marketers, preparing a gripping presentation from scratch is a hard nut to crack. Instances When Marketers Need Effective Presentations.

Rules 105

Rules Effectiveness Work Management Paid Search Agency 105

Launch Marketing

MARCH 27, 2024

When multiple organizations undergo a B2B acquisition, each brings its own unique brand identity, recognition and attachment to the table. For marketing leaders, the challenge lies in strategically evolving messaging and brand strategy to create a cohesive and stronger entity. It is important to avoid bias and ensure objectivity.

Acquisitions 118

Acquisitions Brand Identity Branding Marketing & Strategy 118

Marketing Insider Group

MAY 20, 2020

What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. These meaningful brands outperform others by over 200 percent! positive way.

Brand Identity 306

Brand Identity Branding Purchase Intent Fulfillment 306

Marketing Insider Group

MAY 25, 2020

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.

Social Media 338

Social Media Personalization Media Brand Identity 338

Biznology

FEBRUARY 12, 2021

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Consulting 197

Consulting Social Media Conversion Media 197

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Create a vibrant personal brand statement.

Personalization 130

Personalization Tips Brand Identity Branding 130

Marketing Insider Group

MARCH 24, 2021

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. What Is Brand Storytelling? Quick Takeaways.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Hubspot

FEBRUARY 24, 2021

Webinars give brands the chance to connect directly with their audiences. Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Marketing Craftmanship

FEBRUARY 21, 2023

This somewhat contrarian approach to thought leadership…delivered in an editorial format that we call Branded Interviews …is the most effective way for B2B companies of all types to build brand stature, and to connect the dots between marketing and sales. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Let’s You Share Your Brand Story Engagingly.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Content Standard

APRIL 19, 2024

Your brand message might be the culprit. With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. Struggling to cut through the noise and reach your ideal audience?

Enterprise Management 90

Enterprise Management Design Work Management Brand Identity 90

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Litmus

OCTOBER 5, 2022

We love partnering with our clients to utilize our existing code, allowing clients to personalize their sites not just to their brands, but also to the specific context of each subscriber arriving on their preference page. Luckily in 2017, I got a job to join the brand side with Trivago. What do you love about email marketing?

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Contently

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Click here to see the full presentation slides. ). Click here to see the full presentation slides. ).

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 94

Marketing AI SEO Lead Scoring Lead Ranking 94

Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Branding yourself is important because it helps you build and grow your business. Gain Recognition.

Personalization 303

Personalization Brand Identity Branding Custom Publishing 303

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. Here is an overview of his presentation. This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Content Standard

SEPTEMBER 28, 2023

By publishing content on multiple channels and platforms, you can more easily expand your digital footprint on a given topic, which improves your brand’s visibility in search results for that topic. So, how are top brands using content atomization to their advantage? They apply it to the content they create with influencers.

Brand Identity 108

Brand Identity Branding Examples Multi-Channel 108

Go Beyond SEO

MARCH 26, 2024

Welcome to our comprehensive guide on how to elevate your practice with effective plastic surgery branding. In today’s competitive market, a strong brand image is essential for attracting and retaining clients in the plastic surgery industry. Plastic surgery branding goes beyond just a logo or a catchy tagline.

Practices 60

Practices Brand Identity Branding Differentiation 60

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” Present different aspects of your business or personal journey that could capture media interest.

Press 130

Press Personalization Brand Identity Branding 130

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. You should even brag about your brand to potential employees. Big brands use this strategy because it works.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Launch Marketing

OCTOBER 25, 2023

This includes blogs, webinars, white papers, articles, presentations, eBooks and infographics. Presentation Slides into a Video: Presentations are very versatile. Whether an internal presentation or a presentation to a customer, these can be transformed into videos. Conduct a content audit.

Lead Scoring 124

Lead Scoring Lead Ranking Generation Leads 124

Martech Advisor

APRIL 13, 2020

This should spell opportunity for brands. Social media data shows, that this may prove to be a costly mistake with a high opportunity cost for brands. Our recent analysis considered 2,376,721 Facebook posts from 40,563 brand profiles across multiple regions from January 1 – March 15. Let’s look at why.

Cost Per Click 131

Cost Per Click Social Marketing CPC Analysis 131

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. This understanding is the bedrock of your manufacturing branding.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. In fact, 86% of consumers believe authenticity is important when choosing which brands to support. Before diving into amplifying the personality of your brand, it’s important to first decide “who” your brand is.

Marketing Automation Services 136

Marketing Automation Services Ad Building Brand Identity Branding 136

Brandpoint

FEBRUARY 27, 2024

Branded content campaigns, which encompass various forms of content such as articles, infographics, and videos, serve as compelling storytelling tools that engage audiences and resonate with their emotions. When embarking on a branded content campaign, it’s common to feel overwhelmed about where to begin.

Campaigns 62

Campaigns Brand Identity Branding Content 62

Stevens & Tate

DECEMBER 4, 2023

In this article, we’ll explore some unconventional non-digital marketing ideas to boost your brand without relying on screens and algorithms. This positions your brand as an authority and creates opportunities for in-person connections with potential customers. IKEA did this by creating fun pop-up stores.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

TrustRadius Marketing

MARCH 8, 2021

In choosing the right presentation tool, the most important factor is use-case. You may need professional transitions and templates for business presentations. What is the Best Presentation Tool for Me? Google Slides: A part of the Google Drive software family, this is a fantastic tool for basic presentations.

Software 52

Software Best Practices Template Copyright 52

Heinz Marketing

APRIL 27, 2022

Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . What is Personal Branding? The way you present and promote yourself to the world along with how others perceive you all support this notion.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Hubspot

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is often the deciding factor for consumers making purchasing decisions.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

Marketing Graham

MARCH 9, 2024

In marketing and business, ‘brand’ and ‘identity’ are often used interchangeably. Jeff Bezos, the founder of Amazon, once encapsulated the essence of branding with his insightful remark, “Your brand is what people say about you when you’re not in the room.” What is a brand?

Brand Identity 52

Brand Identity Branding Amazon Differentiation 52

Drew Neisser

JANUARY 19, 2024

Don’t miss it! What You’ll Learn Why having brand values matters to the bottom line Who should own brand values How to measure brand values The post Staying True to Your B2B Brand Values appeared first on The Drew Blog.

Brand Identity 52

Brand Identity Branding B2B Business 52