Liveintent

NOVEMBER 29, 2022

Today, LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph. Comments on the News. Like Salesforce on Facebook.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Salesforce Marketing Cloud

JANUARY 22, 2024

Yet many experts agree that the brands that continue to harness human ingenuity and authentic voices will stand out in the fray. Feel free to adapt them for your own organization if you find them helpful: Don’t input personal, or otherwise sensitive information into any AI tool. Feel free to email me at cwarsham@salesforce.com.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Webbiquity

FEBRUARY 28, 2011

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

ViewPoint

APRIL 2, 2013

For B2B Marketing, Email Should be Personalized and Targeted. Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Brandpoint

MAY 18, 2020

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. Conversely, we find that sellers often do not trust marketing to drive those important brand awareness conversations.” Read More: What Is Social Advocacy?]

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. We’ve seen customers whose projects have languished for years completed in a matter of weeks with Airkit.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

Valasys

MARCH 15, 2019

A leading Account Based Orchestration platform, 6sense, extended its relationship with Salesforce.com so as to include integration with their marketing automation solution – Pardot. This integration combines the time-based predictions on prospect engagement from 6sense with marketing execution from Salesforce Pardot.

Marketing Automation Services 49

Marketing Automation Services Account Based Marketing ABM Salesforce.com 49

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? They just don’t trust, give credibility to (never mind loyalty, goodwill, or brand reputation to) the ad and promotional stuff like they used to.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) In the second paragraph, the use of first person (“We dive into five high level areas …”) is jarring and unnecessary. This is content marketing, pure and simple.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

Rev

JUNE 14, 2019

Full disclosure : I previously worked at a start-up that was acquired by one of those Big Global Brands Everyone Knows. So, from personal experience, I’ve got a good inkling of what happens next. For the industry and for existing Lattice customers? That’s where things start to get a little less buzzy.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Jackie Walts

MARCH 6, 2019

Ditto for diving into platforms like WordPress, ABM technology and some more advanced functions of Salesforce.com. My insider tip – the best use of data modeling is not to be able to magically find a whole list of brand new prospects waiting to buy. They all feel very similar to work with right now. Data modeling has gotten easier too.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Brian: I think your brand name is derived from your last name, right? After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? .

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Why famous? Jason Keath, Social Fresh.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Engagio

DECEMBER 28, 2020

My predictions for ABM in 2021 … Going into 2021, the need for surgical precision in personalization is going to continue to be a forcing agent in any good ABM strategy. To replace the lost in-person opportunities that once existed for consumers to interact with your brands. Maneeza Aminy. Pieter De Temmerman.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

InsightSquared

MARCH 8, 2019

Over the past 16 months, I’ve worked really hard to build a brand for myself amongst my colleagues as a go-getter, team player, and someone who will spend an unlimited amount of time trying to overcome whatever challenges stand in front of me. Personal accountability around the daily execution of my goals. Personal Accountability.

Zoominfo 265

Zoominfo Work Management Outreach Linkedin 265

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. offers a free, limited-option personal account as well as a free trial of its premium content syndication services. Giving you an opportunity to amplify your brand using our blog syndication tools.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

accelerate agency

SEPTEMBER 21, 2021

It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. Similarly, a high customer lifetime value indicates you have a good product and are a good market fit.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. Similarly, a high customer lifetime value indicates you have a good product and are a good market fit.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. . Personalize and collect user information beforehand. It provides insights on customer acquisition spending.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Vidyard

SEPTEMBER 15, 2014

While the public view counts provide a great ego boost to those on Facebook, the advanced analytics that Facebook is rolling out are really targeted towards brands. The analytics don’t work on videos hosted through 3rd party video hosting tools, so brands will have to upload their videos directly to Facebook.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. If the comment is negative, have that person contacted right away! Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

ViewPoint

AUGUST 30, 2012

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. It’s really personal—that question for me.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Vidyard

MARCH 3, 2014

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. It’s engaging and it’s the next best thing to being somewhere in person.

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Anything Goes Marketing

MARCH 24, 2009

I personally wouldn’t have it any other way. You may be selling the sharpest and finest knife set ever created with a brand that everyone knows, loves and trusts but at when money is tight, people will consider all of their options.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One way we do so is by sending to our database meaningful, personalized invitations, timely reminders and gentle nudges to potential no-shows, to attract more attendees.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Customer Experience Matrix

DECEMBER 8, 2006

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Still, I can’t recall seeing any articles on the topic in my personal travels. Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!,

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Plus, this technology allows users to create their own highly personalized mix of channels – which brings online even more into our lives. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Martech

APRIL 2, 2024

To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want personalized experiences and fast service, and expect companies to have an intimate understanding of their preferences. are much more likely to engage with a brand.

Budget Programs 105

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 105

MLT Creative

OCTOBER 21, 2011

” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. It’s not exactly a comfortable fit to describe customer-facing interaction as a tactic because it implies more manipulation than sincere and personalized engagement.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40