brand medium trust 
The ROI Guy
DECEMBER 23, 2010
From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.
Single Grain
DECEMBER 6, 2019
Email personalization. 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. Many brands already use chatbot technology, including rideshare brand Lyft. People want it that way, and so brands are reacting. 5 ) Personalization. Product recommendations.
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