Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing Attribution 105

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 105

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Marketing Insider Group

JANUARY 28, 2019

Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey.

Marketing Strategy 279

Marketing Strategy Marketing & Strategy Content Marketing Brand Identity 279

EveryoneSocial

OCTOBER 10, 2023

Something I’ve heard from marketing teams recently is, “We’re really focused on our LinkedIn company page strategy right now.” Brand pages on any network are important. After all, they’re an extension of your brand. So, why do brand pages exist? Brand pages are not a strategy.

Tactics 116

Tactics Brand Identity Branding Marketing & Strategy 116

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Ad Building 133

Ad Building Brand Identity Branding Marketing & Strategy 133

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. Consistency.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Marketing Insider Group

OCTOBER 2, 2017

If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Content Marketing 277

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Brand advocates are dedicated fans whom the company should build closer relationships with.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Launch Marketing

JULY 19, 2023

A company’s B2B brand strategy can change on occasion. Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand strategy comes into play. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. According to Ashley Cummings —freelance writer for brands like Salesforce and Hashtagpaid —that’s a huge error.“The The biggest mistake brands make with SEO?

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Ad Building 118

Ad Building Brand Identity Branding Tips 118

Stevens & Tate

APRIL 15, 2023

Establishing brand authority is invaluable when promoting your company, especially in the early stages. However, you need effective marketing strategies to pull this off. But when a customer trusts your brand, they become more receptive. Building brand authority requires resources, commitment, and planning.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. Data driven branding efforts are like that empty town in westerns, filled with tumbleweed and lack of purpose. That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Personalization Content Marketing 116

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Marketing & Strategy Personalization Content Marketing 145

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Determine goals for your brand’s NFT campaign.

Brand Identity 124

Brand Identity Branding Marketing & Strategy Paid Search Agency 124

Marketing Insider Group

OCTOBER 18, 2017

What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group.

Brand Identity 184

Brand Identity Branding Marketing & Strategy Best Practices 184

Martech

SEPTEMBER 21, 2021

The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement. As we work with brands, there’s a longing to do more than these novelty drops. Expanding the brand story.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Loyalty 128

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

Peer-to-peer 258

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

SmartBug Media

FEBRUARY 14, 2023

Because the way consumers engage with brands is a bit more complex. In these situations, if a potential customer is interested in your brand, the best outcome is for them to subscribe to your email list. Here’s where the power of lead nurture strategies comes into play. What Is Email Nurturing?

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Hinge Marketing

DECEMBER 4, 2019

Healthcare, technology and media-related brands have experienced the most consolidation, but increasingly complex and global projects have also driven the demand for similarly large and complex organizations to service their needs. In this post, we’ll focus on strategic M&As from the perspective of branding and marketing.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Sharpspring

SEPTEMBER 16, 2020

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape. Brand Development Strategy.

Brand Identity 77

Brand Identity Branding Ad Building Marketing & Strategy 77

sagefrog

NOVEMBER 27, 2023

Employer branding has boomed in the last few years—and it’s certainly here to stay. After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. Don’t have a formalized employer brand? What Is an Employer Brand?

Brand Identity 52

Brand Identity Branding Ad Building Marketing & Strategy 52

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. However, the importance of brand awareness should not be disregarded. Why should brand awareness feature in your B2B multi channel strategy?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Martech

NOVEMBER 11, 2021

“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. Linking back to brand. “In Many goals, one brand. “I

Organization 134

Organization Top of Funnel Sales Qualified Leads Digital Asset Management 134