Stevens & Tate

OCTOBER 24, 2022

Consumers like certain brands. They develop a trust that the brand’s products are of the right quality and a good value. That trust, along with other positive emotions, causes consumers to develop brand loyalty, where they tend to buy certain products from particular brands now and into the future.

Loyalty 85

Loyalty Generation Brand Identity Branding 85

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Valasys

JANUARY 30, 2024

In the crowded marketplace, your brand is a ship traversing a vast ocean. This is where brand positioning comes in, acting as your compass and map, guiding your brand towards a distinct and desirable spot on the consumer’s mental map. Brand positioning isn’t just about catchy slogans or trendy logos.

Marketing AI 40

Marketing AI Positioning Brand Identity Branding 40

SmartBug Media

FEBRUARY 1, 2024

It can determine whether you’ll be a one-time buy or become a trusted go-to brand. A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. This helps to establish a strong bond between your brand and customers.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Zoominfo

SEPTEMBER 30, 2020

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). The Rise of the Brand Ambassador.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

SendX

OCTOBER 20, 2020

But beyond brand awareness, product promotion and recovering abandoned carts, email marketing is an effective channel for customer appreciation and retention. This not only keeps your brand fresh in the customer’s mind, it's also an opportunity to show customers your appreciation, and as a result, keep them coming back.

Loyalty 195

Loyalty Amazon Email Marketing Paid Search Agency 195

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. Partly so that we can have a productive discussion & partly because the art of marketing is nothing if not an ever-changing set of terms that try to describe old concepts in a new reference frame. So, what is brand positioning?

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

SmartBug Media

MAY 15, 2023

Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. Retention marketing can help create a community of customers who are loyal to your brand.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 102

Budget Programs Work Management Allocation Product 102

Zoominfo

SEPTEMBER 1, 2019

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. But here’s the catch: earning that loyalty is harder than ever. Your brand’s professional expertise and specialized knowledge is at a premium.

Media 99

Media Brand Identity Branding Storytelling 99

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action.

Storytelling 224

Storytelling Brand Identity Branding Paid Search Agency 224

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. What Is Brand Trust?

Brand Identity 303

Brand Identity Branding Ideal Customer Profiles Word of Mouth 303

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing Attribution 104

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 104

EveryoneSocial

MARCH 22, 2021

Building brand loyalty is one of the best ways to retain customers, attract new customers, and generate fans of your organization for years. And those fans also continue to contribute to brand awareness and help create more revenue for your organization. What Does Brand Loyalty Mean? Why is Brand Loyalty Important?

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 88

Loyalty Ad Building Brand Identity Branding 88

Marketing Insider Group

MAY 20, 2020

What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. positive way. These meaningful brands outperform others by over 200 percent!

Brand Identity 306

Brand Identity Branding Purchase Intent Fulfillment 306

SmartBug Media

AUGUST 21, 2023

What brands keep you coming back? Companies such as Starbucks, Sephora, Ulta, and North Face possess a level of customer loyalty unmatched even by much larger corporations. Ideally, you want to replicate these programs’ successes using your brand’s unique take on loyalty rewards. To what do they owe that success?

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. At SmartBug, we understand the challenges you face when it comes to increasing brand recognition, and we're here to help. What Is Brand Recognition?

PR 98

PR Brand Identity Branding Loyalty 98

seo.co

FEBRUARY 10, 2021

That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. What Is Brand Jacking? Brand jacking” or “brandjacking” is a combination of the terms “brand” and “hijacking.” But we’re not literally hijacking someone else’s brand.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. What is a brand strategy?

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

Differentiation 297

Differentiation Service Product Paid Search Agency 297

B2B Marketing Directions

MARCH 3, 2024

Marketers have long argued that a strong brand can induce customers to pay premium prices, increase customer loyalty, and drive growth. But until recently, it's been difficult for marketers to explain exactly why and how a strong brand produces these results. Barden argues that this is how brands work.

Brand Identity 71

Brand Identity Branding Loyalty Pricing 71

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. But the idea that there is no loyalty is a limiting one. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.

Advertising Agencies 115

Advertising Agencies Brand Identity Branding Marketing & Strategy 115

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. What’s your biggest fear about your brand? Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience. Absurd, right?

Intent 118

Intent Brand Identity Branding Paid Search Agency 118

Walker Sands

MAY 17, 2020

In the first two posts of our three-part Branding During Times of Crisis series, we covered the importance of relying on your brand foundations to guide decision-making and staying connected with your audience to understand their shifting needs. Find opportunities where you can go the extra mile to drive brand loyalty.

Loyalty 52

Loyalty Brand Identity Branding Ad Building 52

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Plus, positive customer reviews impact future business. Organizational Culture.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Salesforce Marketing Cloud

JANUARY 4, 2022

In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Community appreciation rests on simple tenets like respect and empathy, and a positive, long-lasting, and mutually-beneficial relationship should be celebrated whenever possible. Share a common passion.

Communities 98

Communities Loyalty Ad Building Brand Identity 98

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Stevens & Tate

SEPTEMBER 28, 2021

It showcases the products and services that you offer, as well as positions you as an expert in your industry or niche. But, did you know that it is also critical for building customer loyalty? It offers a glimpse into how your company can help the prospect and how current customers view your brand.

Loyalty 75

Loyalty Lead Ranking Marketing Qualified Leads Top of Funnel 75