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8 ways customers interact and engage with your brand on social

Sprout Social

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

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Brand Quarterly Features Kaon Interactive CEO: ‘How Smartphones Will Change Mixed Reality for the Enterprise’

Kaon

Yesterday, Brand Quarterly released its September issue focused on technology. As a leader in interactive applications for the enterprise, Kaon Interactive’s President and CEO Gavin Finn contributed an article on the impact of mobile applications in the augmented reality and virtual reality space.

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How Netflix is helping brands harness the power of interactive content

ClickZ

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

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Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

Hubspot

Is Interactive Video the Next Big Thing? It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward. Interactive video changes that. Interactive Video In Action. Looking Ahead for Interactive Video.

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. Here are a few reasons why your brand may be missing out.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively. Better Customer Experiences: Personalize your interactions , and customers will stick around for more.

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4 Steps to Developing Your Customer Care Strategy

In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters. Send your questions ahead of time to make sure your voice gets heard in this interactive event. Come away with a plan for how to separate your company’s brand from your competitors.

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Omnichannel is Multichannel 2.0

With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey. Multichannel and omnichannel marketing are not the same.