brand help work 
The Forward Observer
MARCH 15, 2024
Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. About the Author Allen Weiss, Ph.D.,
Marketing Insider Group
APRIL 10, 2024
Brands are competing against one another to reach the same audience pool. This is a big ask, especially with more and more brands entering the marketplace every year. This is a big ask, especially with more and more brands entering the marketplace every year. It’s a tough world out there. The result?
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Webbiquity
MAY 9, 2023
With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. A clear social media marketing goal can help you establish a precise, streamlined, and focused approach that will yield results for your business. Or all of them?
Convince & Convert
APRIL 12, 2024
Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. Brand is social and social is brand. What’s yours?
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Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better. It helps the website owner gain insight to understand their audience better.
Act-On
APRIL 10, 2024
Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team.
Webbiquity
OCTOBER 17, 2023
Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week.
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The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.
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There’s a lot of work that goes into it. This strategy can help you stand out and be the key differentiator in a crowded field. How to deliver brand affinity through gifting. Creating a successful ABM campaign isn’t easy. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign.
Speaker: Paul Slack - Vende Digital CEO
You know digital demand gen can help you get there; but you aren’t sure where to start. Producing leads your sales team will love to work with. Targeting key accounts to keep your brand top of mind. Your boss is looking for hockey stick growth, and you need to hit the ground running.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Either way, you're on the right track and we have just the thought-leaders to help you! The most effective channels to use in today’s world to get your brand in front of your most important accounts.
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