B2B Memes

OCTOBER 8, 2010

Be a brand. In the social-media world, being entrepreurial means managing yourself and your career as if they were a brand. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Of course, to nurture your brand, you have to market it.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

APRIL 20, 2010

It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. Anything that might throw that point of view in doubt has to be left out, “even if it is true and even if it might help the reader understand something better.”.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

NOVEMBER 29, 2011

Through my classes (I teach at Rutgers) and speeches, I help people connect the dots and that is very rewarding. Although the goals are still not the same, I think they are getting closer because for a brand to have integrity and be successful, it can’t be spinning the truth around any more. You were a journalism major. Interesting.

Content 100

Content Social Media PR Ethics 100