Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags?

Linkedin 112

Linkedin Trends Eye-Tracking Marketing Agencies 1 112

Marketing Insider Group

JULY 15, 2021

The “secret sauce” is a specific Twitter event hashtag. By logging onto Twitter, and searching for the Tweetchat’s unique hashtag, we have a Tweetchat event with little effort (and cost) required. The Tweetchat event uses the #BIWisdom Twitter hashtag and brings a bit of branding with it as well.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? But the way you use them has changed.

Social Media 154

Social Media SEO Cost Per Click Media 154

Adobe Experience Cloud Blog

JUNE 25, 2014

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? Unique to Your Brand. Easy to Understand.

Brand Identity 48

Brand Identity Branding Curation Thought Leadership 48

Martech

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Why we care. Topic tags support phrases with spaces.

Tagging 120

Tagging Paid Search Agency User-Generated Content Communities 120

Stevens & Tate

MARCH 31, 2024

Brands need to focus on using AI to make shopping more fun for customers while also making sure their privacy is protected and that everything is easy to use, no matter where they’re shopping. Modern Logo Design Trends of 2024 In branding, a compelling logo is crucial for creating a lasting impression and distinguishing your brand.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Marketing Insider Group

JUNE 16, 2021

Keep hashtags short – under six characters whenever possible. Sticking to one or two highly relevant hashtags is a good benchmark to hit. Use one or two hashtags to engage in more extensive discussions. Consider creating your own branded hashtags to use consistently (e.g., Add up to 3-5 relevant hashtags.

Social Media 264

Social Media Media Content Linkedin 264

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? for brands.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Webbiquity

JANUARY 30, 2020

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. A solid brand identity can help you get more people to trust your products and/or services. Guest post by Shane Barker.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many people use social media to search for their favorite products/services/brands. But make sure your content is relevant and helpful, or your increased activity may actually damage your brand.

Tools 232

Tools Social Media Social Networks Work Management 232

Content Standard

MARCH 7, 2016

Don’t get me wrong: I have nothing against hashtags. But brand hashtags? I can’t remember ever clicking on a brand-created hashtag because I was enthralled with their marketing campaign. I’ve never seen a hashtag in a commercial or on a billboard and felt compelled to investigate online.

Social Media 40

Social Media Trends Media Brand Identity 40

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences. However, various SEO pitfalls can hinder these outcomes.

Social Media 101

Social Media SEO Optimization Media 101

SocialPilot

FEBRUARY 21, 2024

Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. You’ll learn how much it costs to promote your brand through the creators based on the audience size and engagement rates.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Popular Halloween hashtags for the 2022 spooky season. Crunchy leaves.

Social Media 113

Social Media Tagging Broadcasting Communities 113

ClearVoice

SEPTEMBER 22, 2023

Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. It’s content created by others—not the brand. Customers frequently share their experiences with brands online, so getting UGC content has never been easier.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Brand accounts should emphasize human interactions and avoid anything that looks spammy. Uncover important insights about your audience. More on this in the next section.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Campaigns 141

Campaigns Examples Design Planning 141

Hubspot

MARCH 12, 2015

We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags.

Twitter 28

Twitter Brand Identity Branding Paid Search Agency 28

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Martech

OCTOBER 30, 2023

Participate in hashtag challenges: Hashtag challenges are a popular feature on TikTok. Look for influencers whose audience aligns with your target market and collaborate on content that showcases your brand or message. Develop a content strategy: Create a content strategy that aligns with your brand’s messaging and values.

Campaigns 98

Campaigns Top of Funnel Best Practices Marketing AI 98

Sprout Social

MARCH 3, 2022

TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? TikTok hashtags help to categorize video content uploaded to the platform so users can find it easily. Benefits of using hashtags in your TikTok strategy.

Trends 110

Trends Communities Video Marketing Search Marketing 110

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. What are TikTok challenges?

Brand Identity 108

Brand Identity Branding Tagging Viral Marketing 108

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Sprout Social

AUGUST 8, 2023

If your brand is on TikTok, you’re probably aiming to create your own viral moment. This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. uses specific London neighborhood hashtags to indicate location.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 109

Tools Brand Identity Branding Enterprise Management 109

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Top Rank Marketing

MARCH 20, 2024

Are the brands you’re competing with still maintaining an active presence on X? As your posts disappear and your competition’s continue, your audience will begin to associate your brand with your category less and start to think of your competition first instead. Do they follow industry hashtags and contribute to ongoing discussions?

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Brandwatch Marketing

JANUARY 29, 2024

Fashion and beauty brands, for example, will see much better lead gen results on Instagram than we ever will. Is your brand account a goo way to get in touch or should a salesperson use their account? When in Rome, when on Twitter Social media can be a great place to get your brand voice across.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

OCTOBER 19, 2020

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? And now, you also have to think about hashtags. What are YouTube hashtags? Why use YouTube hashtags? Why do you use hashtags on any platform?

Youtube 132

Youtube Video Marketing Keywords SEO 132

Brandwatch Marketing

JANUARY 29, 2024

Fashion and beauty brands, for example, will see much better lead gen results on Instagram than we ever will. Is your brand account a goo way to get in touch or should a salesperson use their account? When in Rome, when on Twitter Social media can be a great place to get your brand voice across.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

The Daily Egg

JANUARY 18, 2023

If a hashtag for your brand is trending on social media, you’ve either accomplished something amazing…or your brand is being dragged through. The post 5 Brand Crisis Examples appeared first on The Daily Egg.

Examples 117

Examples Brand Identity Branding Social Media 117