Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

ClickZ

JANUARY 22, 2020

Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. Oracle Eloqua. In this article, we have focused on the top 10 tools that marketers should definitely know about.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

SendinBlue

AUGUST 24, 2020

This list details some of the best marketing automation software around to help you decide which one is right for you. Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility. The software integrates with major ecommerce platforms as well as Facebook advertisements.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

ViewPoint

AUGUST 30, 2012

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

PureB2B

MAY 30, 2022

What hardware or software is a company using? Companies quickly realized that they could extrapolate assumptions about customer demographics (wealth, brand preferences, likelihood to buy specific products) based on their technology use. With the growing importance of technographic targeting, the norms are starting to change.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Community Brands (includes Abila ). MMS Software.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Be Nerdy, Yet Relatable.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Everything Technology Marketing

FEBRUARY 26, 2013

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

TrustRadius Marketing

JANUARY 8, 2020

Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. But the software is scaling up to the task.”.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon’s latest adventure is Engagio, a new marketing software designed specifically around account-based marketing. Building a new brand by starting with content.

Top of Funnel 137

Top of Funnel Personalization Content Marketing Eloqua 137

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Is it a foreign brand? Are they in a metropolitan city or a small town?

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. Define Your Personal Brand. At Oracle she heads up social selling evangelism and enablement.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

PureB2B

JUNE 13, 2017

Back in the day, these technologies were highly innovative and provided huge opportunities for brands to communicate. It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Email Marketing Software. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Litmus

NOVEMBER 9, 2020

Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. In the B2B space and going beyond life events, we’ve seen programs built around software trials and warranty or certification expirations with 90-,60-,30-day countdowns. Cristal: This will vary largely by industry.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

NuSpark Consulting

AUGUST 23, 2018

Build brand awareness. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Do all of the above.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Crimson Marketing

SEPTEMBER 12, 2014

Heidi Melin, CMO of cloud-based manufacturing ERP software maker Plex Systems, proposes that—rather than continuing to pay tribute to the traditional distinction between marketing and sales— CMOs of rapidly growing businesses should adopt the concept of a “revenue process” that seamlessly integrates the two.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Valasys

JULY 1, 2021

The brand provides B2B marketers with a full suite of features to manage email campaigns and also provides excellent tools for B2B sales teams. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 52

Televerde

JANUARY 14, 2020

Consumers are looking for brands that take a stand and that make both profit AND purpose part of their business strategy. And they will walk away from brands that don’t. One of our biggest customers is the largest global enterprise software company in the world. Our criminal justice system became ripe for change.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Cambridege, MA – [link]. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

ANNUITAS

MAY 5, 2020

No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. They just use them!

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. 25 Outstanding Content Marketing Tools For Your Brand. 25 Outstanding Content Marketing Tools For Your Brand. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM? Native social media management? What sort of CRM integrations do you provide?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

PureB2B

JUNE 13, 2017

Back in the day, these technologies were highly innovative and provided huge opportunities for brands to communicate. It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Customer Relationship Management Software. Email Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. So if you’re working in the industry, don’t circulate that resume just yet.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

chiefmartech

DECEMBER 6, 2015

If we mash these together (with apologies to Ries and Trout), the simple conclusion is that almost every product category eventually converges to a “two horse race,” with a leading brand and a following brand. We see this with the leading CRM, CMS, and marketing automation (MAP) brands today. Maybe a third contender.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. reputation (what’s known about your company, its image and brand?) But they’re just that: tools. Add this to Mister Wong.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100