B2B Memes

AUGUST 10, 2012

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. As a personal branding tool for journalists, Facebook may have just slipped into overdrive. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

SEPTEMBER 9, 2010

Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs. The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100