Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Marketing AI 110

Marketing AI Process Lead Ranking Analysis 110

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” ” He had done his homework and got the attention of everyone in the room.

Brand Identity 117

Brand Identity Branding B2B Acquisitions 117

Martech

APRIL 24, 2023

As promised, a few days later, he called and told me he could drop ship our brand-new Dodge Durango to a dealer nearby for a small upcharge — I was sold. This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. He told me he would call me back in a few days. My friend was right.

Ad brokers 95

Ad brokers Brand Identity Branding Marketing Budget 95

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 130

ROI Process Personalization Lead Ranking 130

Top Rank Marketing

NOVEMBER 20, 2023

On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster customer confidence, and showcase your deep understanding of your audience’s pain points. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

Storytelling 84

Storytelling Digital Marketing Funnels Brand Identity Branding 84

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Stevens & Tate

FEBRUARY 1, 2022

You want to make sure that your website looks and feels the way that you imagined it would, while also having incredible content that attracts customers and keeps them coming back for more. There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you.

Design 138

Design Process Buyer Personas Marketing Websites 138

Litmus

NOVEMBER 21, 2023

ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. This guide focuses on moving your email program to a new email service provider ESP after you have a new account, not the process of choosing a new ESP. Decisions, decisions.

Process 89

Process CAN-SPAM Template Deliverability 89

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Contently

FEBRUARY 21, 2023

Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. It uses artificial intelligence, machine learning, computer science, and linguistics to process and analyze written or spoken language and convert it into data.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? I emailed Customer Help and waited, but no response.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Stevens & Tate

FEBRUARY 15, 2021

Branding is more than just creating a logo and slapping it on a website or the side of a van. Brand is about a consumer’s perception of your company. A positive perception means that a customer has a sense of quality, value and trust in your company. What emotional ties do you have with these brands?

Process 130

Process Brand Identity Branding Work Management 130

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Biznology

JUNE 12, 2018

Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. Our Online Reputation Management (ORM) Process (Steal Me). Sign up for our emails here.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Benchmark Email

MAY 10, 2022

With email marketing, you can attract new customers to your brand, boost customer retention, and even remind consumers about abandoned shopping carts or special offers. It’s important both for startups and companies with many years of successful operations.

Email Marketing 98

Email Marketing Process Startups Advertising Benchmark 98

ClickZ

JANUARY 24, 2020

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

SmartBug Media

MARCH 29, 2024

So many factors impact whether or not customers make it to the finish line. If conversions aren’t growing, businesses should evaluate the nuances of their customer journeys. Regularly identifying why conversions don’t occur and fixing them leads to more revenue and happier customers. Why Does Conversion Rate Optimization Matter?

Process 59

Process Conversion Rate Click Rate Optimization 59

Hinge Marketing

NOVEMBER 18, 2020

If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. After putting time into getting to know your market landscape, you should feel more comfortable making decisions about your brand and how it fits into the big picture.

Research 160

Research Process Training Customer Surveys 160

Salesforce Marketing Cloud

OCTOBER 19, 2022

For the sake of your customers — and the planet — it’s critical to make sustainable ecommerce a priority. As soon as a customer clicks the Buy button, the countdown to delivery begins. How do brands balance lightning-fast fulfillment with sustainability? Make sustainable ecommerce part of your customer experience.

Fulfillment 98

Fulfillment Brand Identity Branding eCommerce 98

ClearVoice

JANUARY 8, 2024

Better customer experience: Stay in tune with evolving consumer needs and preferences. How are customers responding to your marketing messaging? For example, if your goal is to increase revenue, your KPIs may include metrics related to customer acquisition , sales performance, and lifetime value. Are you hitting targets?

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Only B2B

JANUARY 18, 2024

Build Customer Marketing Strategy Determine if your marketing strategy is focused on gettbing in new quality leads. Marketers tend to focus more on finding and engaging new prospects when the best source of increasing sales of your business is to work on the existing customers. Account Based Marketing Tactics For Better ROI 1.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

ClickZ

AUGUST 20, 2020

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. Every marketer should include creative as a consultant or a decision maker in the martech decision process. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Martech

SEPTEMBER 13, 2021

Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. This is inherently challenging when trying to maintain a long-term relationship with a customer. The entire process is automated. Sales intelligence as a category.

Enterprise Management 102

Enterprise Management Work Management Contacts Marketing Management 102

Blue Flame Thinking

FEBRUARY 21, 2024

You may be surprised when BFT brings a website developer into the project process early on – maybe even from the start. A: In the dynamic landscape of technology, a common misconception about development is that it’s a quick and straightforward process. We talked with Rob C.,

Process 52

Process Marketing Management Trigger Marketing Planning 52

Unbounce

JANUARY 28, 2020

Will “free shipping” require my firstborn to clear customs? Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Just look to the customization masters at ecomm packaging company Packlane. And how did he get my email?)

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Martech

OCTOBER 1, 2022

If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and better opportunities to coordinate how a customer sees offers across channels and guiding that customer toward a conversion opportunity. A taxonomy for CJO.

Process 97

Process Multi-Channel Work Management Marketing Management 97

Stevens & Tate

OCTOBER 11, 2021

“A brand is a person’s gut feeling about a product, service, or company. You can’t control the process but you can influence it.” Marty Neumeier- Brand Gap. A good brand should be a culture associated with something irreplaceable. A good brand should be a culture associated with something irreplaceable.

Process 72

Process Brand Identity Branding SWOT 72

Salesforce Marketing Cloud

OCTOBER 25, 2021

Customers wonder: how many times do they need to enter the same information to open an account or get customer support? Simply put, you need workflow orchestration right in your CRM (customer relationship management platform). For customers, it means better experiences that cure repetitive-information complex.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Adobe Experience Cloud Blog

APRIL 20, 2020

But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . But those are just two out of a handful of website builders that are trying to incorporate artificial intelligence into the website building process.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Biznology

MARCH 15, 2017

Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage. When they arrive, what will they learn about your brand?

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Contently

NOVEMBER 10, 2022

It’s almost as if the word “marketing” itself needs a marketing campaign because it no longer encompasses all that goes into building brands and growing revenue. One of the best parts of the platform is the ability to create workflow templates that can be customized each time you outsource a story.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Heinz Marketing

OCTOBER 27, 2023

How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. In this summary, I will highlight the 10 Step Positioning Process. Best-fit customers are those who rave about you, refer you, and will be a reference for you. If you already know who these customers are, they are who we suggest you focus on surveying.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Convince & Convert

JANUARY 25, 2016

In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? Such brands/companies are well worth my continued support.”. Social Media. “I

Brand Identity 99

Brand Identity Branding Loyalty Word of Mouth 99