Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 342

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter? In fact, a memorable color palette increases brand recognition by up to 80% ( source ).

Branding 223

Branding Brand Identity Business Zoominfo 223

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 111

Work Management Marketing AI Branding Brand Identity 111

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Yes, even with less branded lifestyle content alongside company news. According to Coca-Cola, the corporate website is dead.

Storytelling 163

Storytelling Marketing Websites Social Media Blogger 163

Webbiquity

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Content Standard

FEBRUARY 20, 2024

Jaded by hollow greenwashing and inauthentic influencer endorsements, today’s consumers yearn for unfiltered brand experiences that offer a refreshing respite from the barrage of traditional marketing tactics. Unfortunately, brand giants like Microsoft , Uber Eats , and Sports Illustrated learned this the hard way.

Storytelling 91

Storytelling Transparency Trust Marketing Opinions 91

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Lead Ranking 127

Lead Ranking Lead Scoring Effectiveness Branding 127

Martech

MARCH 22, 2024

Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research. Producing varied character descriptions for storytelling. Creating unique visuals or graphic elements.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. ” The Variety brand is well known outside of just publishing and entertainment.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising. For millennials, Capital One brand favorability increased by three percent.

Advertising Agencies 158

Advertising Agencies Branding Brand Identity Paid Search Agency 158

Bluetext

MARCH 19, 2024

Cross-Platform Consistency Maintain a consistent brand identity across all platforms while adapting to their respective nuances. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. On a day-to-day basis, my team focuses on the marketing for all of our brands and our shows. We certainly don’t.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Content Standard

MAY 6, 2022

In all the uproar, some brands have lost their way. Like a splash of cold water to the face, it reveals what consumers and business buyers want from brand experiences—and what turns them off. According to people who buy things, content sets the tone for their brand experiences. Misused, it chases buyers away.

Branding 69

Branding Brand Identity Digital Marketing Funnels Top of Funnel 69

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Branding 108

Branding Brand Identity Content Interactive Marketing 108

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Branding Brand Identity 52

Content Standard

DECEMBER 19, 2023

Studies by McKinsey and others point to the fact that challenging market conditions present brands with a unique opportunity to capture a larger share of voice and market share amidst the silence of competitors. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth.

Terms and Conditions 84

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 84

Salesforce Marketing Cloud

AUGUST 29, 2023

Throughout her career, she has shown a unique ability to connect with her audience on a personal level, delivering an innovative brand experience with each album, tour, and style change. Here’s how marketers can learn about a captivating brand experience from the one and only Taylor Swift. We hope you have fun keeping track.)

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Depending on your audience, tapping into fear, uncertainty and doubt could be a powerful storytelling tactic.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Content Standard

APRIL 12, 2019

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. Turning Data Into Dollars. Next, they created a plan to fill them.

Enterprise Management 85

Enterprise Management Content Marketing Branding Brand Identity 85

Martech

NOVEMBER 13, 2023

” F5 has been running a brand campaign focused on the positive. “One of the responsibilities we have in being a licensing layer for the internet is that we have to connect, protect and celebrate both the storyteller — the buyer — and the creator on the other side,” Goodin explained. ” Get MarTech!

User-Generated Content 75

User-Generated Content Paid Search Agency Advertising Agencies Generation 75

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

Creativity 116

Creativity Curation Communities Storytelling 116

Adobe Experience Cloud Blog

OCTOBER 15, 2018

This new era of marketing is all about storytelling and curating customer-centric content. Take on the Art of Storytelling. Specifically, aiming towards curating content that keeps your customers continually coming back for engaging with your brand. Final Thoughts.

CMO 134

CMO Thought Leadership Curation Storytelling 134

Hubspot

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Branding 100

Branding Brand Identity Planning Paid Search Agency 100

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. What spawned the era of social entertainment?

Social Media 89

Social Media Media Content Storytelling 89

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Litmus

FEBRUARY 8, 2024

In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences. Brands embracing accessibility as a core value—not just a compliance issue—position themselves to connect with a broader audience and earn its trust and business. But your personalization has to be effective.

Marketing Budget 83

Marketing Budget Marketing & Strategy Marketing Strategy Planning 83

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. As more and more brands demand personal data, consumers have started to share their information more sparingly. Brand awareness. Find Your Niche. Set Competitive Pricing.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Vidyard

JULY 25, 2018

Whether it’s for my own personal accounts or brands I’ve managed, I rely on four principles to guide my social media decision making: Quality Consistency Access Vulnerability These four concepts are meant to be simple. It all depends on how much content you can create or curate. What makes you or your brand unique?

Social Media 94

Social Media Ad Building Branding Brand Identity 94

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Milestones Aren’t Just About Your Brand. hannah (@ughjinxx) March 2, 2015. Image via Converse. Inspire movements!”

Communities 134

Communities Creativity Storytelling Case Study 134

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. It certainly doesn’t mean you continue pigeonholing your brand for fear of taking a leap. What comes to mind?

Storytelling 61

Storytelling Thought Leadership Ideal Customer Profiles Curation 61

Stevens & Tate

MAY 27, 2022

Seniors can then comment, like, and share your YouTube videos, helping to increase brand awareness amongst their social circles, which are likely to be filled with family members as well as friends in the senior citizen age range. Seniors Prefer Visual Storytelling. YouTube Videos Can Drive Traffic.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Convince & Convert

DECEMBER 7, 2015

If you are a brand who is paying Snapchat to run ads on the platform, you’re only running one 10-second video at a time in the context of a Snapchat-curated story. On a story, you can create an unlimited number of these 10-second videos, meaning you can get users to engage with your brand’s message longer than on Snapchat ads.

Branding 111

Branding Brand Identity Mobile Marketing Youtube 111

Adobe Experience Cloud Blog

APRIL 23, 2018

It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest? In this new digital world, you may wonder whether there are any effective ways to make your brand stand out from the pack. My company, Later, keeps our brand in mind with everything we do.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Martech

AUGUST 9, 2022

Protecting the brand. One of marketing’s primary responsibilities is protecting the brand. If AI models are being deployed in any way that might hurt the brand image, marketing should step in. Selecting and curating the data for an AI model is the first place where bias can enter the algorithm.

Marketing AI 111

Marketing AI Planning Work Management Paid Search Agency 111