Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Metadata

JANUARY 15, 2024

Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. That starts by keeping your brand awareness engine running (because, let’s be honest, memories fade). That’s how.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Integrated B2B

DECEMBER 20, 2016

That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they actually mean. This means it weeds out the less attractive leads, targeting the businesses most relevant to your brand, therefore wasting less time and fewer resources.

Account Based Marketing 40

Account Based Marketing Buzz ABM Marketing & Strategy 40

Champion Communications

JULY 24, 2023

In a world where brands rise and fall, Barbie’s dramatic rebranding journey has become a legend in the making. These audacious visionaries have not only reinvigorated the brand but also reshaped societal narratives, challenging the status quo along the way. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Webbiquity

JULY 28, 2022

Additionally, product launch emails are great for re-engaging inactive customers and raising brand recognition. You could use this layout to provide a first look at your item’s interior features or to introduce the visual branding. The stunning product photos support Apple’s premium brand image.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start? Source: ON24.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

Webbiquity

JANUARY 16, 2024

So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. User-Generated Content Challenges User-generated content challenges are a fun and inclusive way to involve your B2B audience in creating content for your brand.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Marketing Insider Group

MAY 18, 2020

Is Thought Leadership Right for Your Brand? Your personal brand can considered a thought leader, and your subject matter experts can be as well. To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

ClearVoice

MAY 24, 2023

It’s not getting engagement on LinkedIn. Thought leadership is a content strategy that helps brands stand out, build authority, and showcase their expertise. Thought leadership is a content strategy that helps brands stand out, build authority, and showcase their expertise. What is Thought Leadership Content?

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it. If you are launching a brand new business, your homepage at this point should simply be a landing page. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Keep in mind that most audiences want to know about brand awareness and growth, which they will track over time. . Conquer LinkedIn.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Animalz blog

MARCH 21, 2024

It doesn’t matter how brilliant your insights are if you don’t have the brand pull or promotional engine to get eyes on your content. Editor’s note: This post was updated in 2024 by the Animalz team, based on a recent Q&A with Jimmy Daly and his LinkedIn post re-examining the Library vs. Publication concept.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy. What Are Brands Doing to Stand Out?

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. It’s the key to turning your team, your work family, into your brand’s cheerleaders, willingly and enthusiastically waving your company’s banner.

Marketing & Strategy 128

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 128

Oktopost

JULY 2, 2020

Phone call, email, LinkedIn? There’s a lot of buzz around social selling and for good reason. With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram. Key Take-Aways from Matt Zili.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Bluetext

MAY 5, 2023

Launching your new or revitalized brand is the most important stage of the rebranding process. You’ve done all the hard work at this point, determining the right look and feel, message, and character for your brand. Brand Launches are Non-Linear in the Rebranding Process. Prepare Ahead of Time. Preparation is the key to success.

Activities 26

Activities Tactics Brand Identity Branding 26

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Your host can create some buzz by making a short video explaining the webinar’s key takeaways. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. Start with your webinar funnel.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Brandpoint

SEPTEMBER 16, 2019

Social advocacy is like this with brands and companies. Companies can post on social media and their website, showing their client success stories and customer reviews, but it’s still hard for people to trust brands when they don’t have anyone they know vouching for them. Builds Brand Credibility and Reputation.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Carve Out Your Niche of Expertise.

Personalization 69

Personalization Ad Building Tips Brand Identity 69

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Increased Brand Awareness: Social media is a game-changer when it comes to spreading the word about your brand. Let’s get going! Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Buzz Marketing for Technology

AUGUST 25, 2010

Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Share this on Linkedin. Hear me out …. Tweet This!

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And your internal team can curate the articles directly in Sprout.

Stats 91

Stats Buy Budget Programs Sales Qualified Leads 91

Navigate the Channel

JULY 21, 2023

Michael Learmonth, digital editor for AdAge , recently wrote an interesting article of how Steve Jobs embraced traditional advertising and branding strategies throughout the evolution of Apple. A bit ironic that the one company that made us “go digital” didn’t only use digital for their branding initiatives.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

Writing on the Web

NOVEMBER 11, 2010

I’m going to take a broader view and relate narrative to branding. Branding tells a story in the blink of an eye. How can brands, which are designed to make an instant visual and emotional impact, take advantage of emotions and narrative to connect with consumers emotionally? Post on Google Buzz. What Drives Us?

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Remember – the goal here is not exclusively lead generation – it’s brand visibility. Demand generation content may want to play by slightly different rules.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Brandpoint

MAY 30, 2019

These placements will also feature a bylined article about both the interview and the message the brand is conveying. An organic way to encourage social advocacy: Getting placement on a big media site is a big deal, and the subject of the interview should share the post on social media to create a positive buzz around your brand.

Video Marketing 114

Video Marketing Thought Leadership Distribution Buzz 114

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? Collaborating with other brands was an afterthought. This means that anyone can lay the groundwork for a successful cross-promotion campaign by Establishing a well-known brand. You can see it everywhere.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Directive Agency

JULY 31, 2023

In B2B, growth goals will always go up – it’s essential to keep innovating with your campaign so you can hit your growth goals with campaigns that build brand affinity and ultimately drive revenue. These OOH (out-of-home) competitor campaigns were widely shared on social media, heavily increasing brand awareness and taking up market share.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135