B2B Memes

JULY 22, 2013

Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”. Personal vs. Corporate: Six New-Media Principles, No.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

JULY 22, 2011

When they hear words like user instead of reader , branding instead of reputation , or content instead of editorial , their writerly instincts tell them that accepting such language would be a sellout to the corporate world. That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. Be a brand. In the social-media world, being entrepreurial means managing yourself and your career as if they were a brand. By their nature, editors tend to be fairly cynical about marketing and branding. Be a social-media marketer.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. Everyone—EVERYONE—needs to start thinking of themselves as a brand. Crush It! ,

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

SEPTEMBER 15, 2011

And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Moreover, separating the professional and personal so absolutely was an awkward, Solomonic solution. Related posts: Be Yourself.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 9, 2010

Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs. Will that person typically create content as well, or just curate and commission it? How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Curation 100