Writing on the Web

AUGUST 19, 2016

It makes a statement that speaks to my brand.”. “The newsletter is an intimate way to stay in contact with clients and a non- threatening resource for potential clients to learn more about me and how my coaching can help meet their needs.”. “It I believe it keeps my name and what I do ‘out there.’ So how are they getting these results?

Newsletter 100

Newsletter Relevance Business Trust Marketing 100

Writing on the Web

JUNE 4, 2010

Do they need branding services? Maybe we call positioning “branding&# now, but it’s the same thing, only more so, because you’ve only got a few seconds to establish yourself. Branding Your Blog: Tips and Tag Lines. Tags: Content Marketing branding core message Online Marketing positioning. A copywriter?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

SEPTEMBER 6, 2016

I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout. . to make it unique and reflect your style/brand. That’s why newsletter design is so important. Your readers will benefit from the consistency, and it will save you time.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

AUGUST 26, 2014

By knowing yourself, the authors interpret Socrate ‘s dictum to mean “get your brand story straight. That’s a brand story. Do you need help identifying (or refining) your brand or customers? In their book Content Rules , Handley and Chapman lump two concepts into rule #2: Know yourself. Know your customers.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

AUGUST 8, 2012

Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. Here are some of the other findings: A whopping 94% said that a company with social media-friendly executives contributed to a better brand image. Image: FreeDigitalPhotos.net ).

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

JULY 16, 2014

If you also want to impress people visually with colors, logo and other branding elements, then it makes sense to get the most out of graphic design by using HTML formatting. Can there be an ideal merge of both of these important elements – design for branding AND showcase valuable content ? Simplicity.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

JULY 3, 2014

It makes a statement that speaks to my brand.” “The newsletter is an intimate way to stay in contact with clients and a non- threatening resource for potential clients to learn more about me and how my coaching can help meet their needs.”. “It ’ I believe it keeps my name and what I do ‘out there.’ my success.

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

AUGUST 1, 2012

You made some crucial points that many small business owners may not focus on for their branding strategy. Information like this could be crucial for the small businesses coming to our site trying to increase their brand exposure. Specifically I enjoyed your post for the busy business blogger.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? To succeed, you need to forge a separate and unique identity and create an enduring and memorable brand. You need a brand story. You need a brand personality. How do you get content marketing results?

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JUNE 29, 2010

brand recognition, market positioning. Tags: Attracting Clients Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Pathway to Profits blog marketing branding business blogging content marketing with blogs converting readers to clients Patsi Krakoff profits survey web tools Writing for the Web. lead generation.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 4, 2011

More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. How easily the message and the brand is encoded to MEMORY. Source: The Buying Brain , A.K.

Buy 100

Buy Research Trigger Marketing Studies 100

Writing on the Web

MAY 1, 2013

Document sharing is a great way to promote brand awareness, bring eyeballs to your content & marketing collateral and increase link building (and we love link building.). Keep branding in mind when creating titles and description. The high online activity makes Scribd ideal for content marketing purposes.

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

SEPTEMBER 8, 2011

Your blog is the center, the hub, where you communicate your message, where you showcase your expertise, brand yourself and get found, and where you start having conversations with people. They ask me “Can’t I just use Facebook or Twitter?&#. I suggest you go back to square one and think things through.

Business Blogging 100

Business Blogging Business Twitter Course 100

Writing on the Web

FEBRUARY 19, 2014

Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

JULY 24, 2013

It was the first time a pianist thought to “brand” his act. Do you and your business have a brand, one that stands out from the crowd? Light a Candelabra: When he put an ornate candelabra on his piano, it became his signature. His pianos become more elaborate, encrusted with mirrors to reflect light.

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

MAY 12, 2016

Your blog is the center, the hub, where you communicate your message, where you showcase your expertise, brand yourself and get found, and where you start having conversations with people. They ask me “Can’t I just use Facebook, LinkedIn or Twitter?”. I suggest you go back to square one and think things through.

Business Blogging 100

Business Blogging Linkedin Twitter Facebook 100

Writing on the Web

OCTOBER 19, 2010

As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. How easily the message and the brand is encoded to MEMORY. Source: The Buying Brain , A.K.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

DECEMBER 19, 2012

Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. You put a lot of time and effort into ensuring that your blog accurately represents you and your brand image.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

DECEMBER 16, 2015

This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand. Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included.

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

JANUARY 21, 2015

As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity (Layout, use of white space and read more). Navigation/Simplicity.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

FEBRUARY 17, 2014

“Consider your end goal of producing thought leadership content : brand awareness, reengagement, loyalty, credibility, conversions. . “Ghostwriting content is not inherently bad. The problem is that not all content should be ghostwritten.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

DECEMBER 11, 2014

Here are a few more tips to help you put together a professional business newsletter that demonstrates your expertise – for the holidays, or any time of year: Include a banner (with consistent branding) – If you already have a blog or website, use the header (or a version of it) as the newsletter banner.

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

MAY 10, 2015

All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway?

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

JANUARY 8, 2014

A place to overtly promote your brand, products or services. As Jonathan Kranz writes in his EbookEbook , There’s no shortage of excellent ideas for ebook content. But there are two truly bad ideas you should definitely avoid. An ebook is NOT: A thinly-veiled product brochure. In fact, your products or services should not be featured at all.

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

NOVEMBER 20, 2014

” Being known throughout Palm Beach and Broward County due to the newsletter is the best marketing and branding I can do. I love hearing from people who say, “I know you, I love your newsletter. My boss or someone passed it on to me.”

Newsletter 100

Newsletter Work Management Marketing Management Planning 100

Writing on the Web

DECEMBER 14, 2010

The Aflac Duck story is brilliant branding. Related posts: Content Marketing Matters: What’s Your Brand Personality? But wait a minute. The Aflac Duck is a very novel way to attract attention. The trick is tying it into what your staid company does for people. Emotional response. Add to a lense on Squidoo. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 10, 2010

It’s content marketing to create brand loyalty because of audience participation. Women pay attention to brands that make every effort to understand their needs and offer help to their multiple roles. Personal development for themselves and their families. What does this have to do with selling soap? Everything. 62% of car purchase.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 20, 2010

Clear strong personal brand. She brands herself as “your multiple income streams business coach.&# In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! High quality web site. Prominent free giveaway. Information products.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

APRIL 13, 2011

By knowing yourself, the authors interpret Socrate ‘s dictum to mean “get your brand story straight. That’s a brand story. In their book Content Rules , Handley and Chapman lump two concepts into rule #2: Know yourself. Know your customers.

Rules 100

Rules Content Digg Press 100

Writing on the Web

JULY 9, 2014

She sends out a monthly HTML formatted ezine with a branded banner, one article, and a side-bar bio and photo of herself. She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

AUGUST 26, 2010

What’s new is the application of fun and brain challenges by marketers to get consumers to like a brand better. Hopefully consumers will enter into branded games with eyes wide open. Granted, many of these triggers aren’t new.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Depending on the type of the business, content might also be expected to be awe-inspiring.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

JANUARY 29, 2014

Just because you say you’re an expert, you have to have branded yourself as one. In order to get your e-book in front of as many eyes as possible, you’ll need some patience, a plan and some creative ideas. Here are seven to get you started: 1. Set Your Social Media in Motion.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

NOVEMBER 28, 2012

Some famous infographics are so popular, that they have successfully built brand loyalty in customers. The very best infographics are attractive as well as useful; boxes and lines everywhere can make things look far too complicated. It’s all about making sure that you use the right media for what you’re trying to say.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

MARCH 19, 2015

The first two are essential to establishing your brand, your mission, and your core values. “Why am I here?” The Vision” story. Teaching” stories. Values-in-action” stories. “I I know what you’re thinking” stories. It should be obvious why this is so important, but let me spell it out.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

AUGUST 2, 2011

Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Writing on the Web

JANUARY 18, 2011

Content Marketing Matters: What’s Your Brand Personality? Share this on Technorati. Tweet This! Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Blogging Naked: Personality Is Included. Blog Content: Are you personal… or all business? Blogging Services: Content Marketing for Coaches.

Personalization 100

Personalization Digg Blogger Buzz 100