WebMarketCentral

FEBRUARY 20, 2008

The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?" and "What are best ways to communicate my brand message?" But it did nothing for the Saturn brand."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 3, 2007

Although Blackfriars blamed a slowdown in marketing spending generally, Joseph Jaffe and Web Ink Now seem closer to the truth: the publication failed to capitalize on its brand franchise. What killed CMO?

Brand Identity 20

Brand Identity Branding RSS CMO 20

WebMarketCentral

JUNE 1, 2009

Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. Only 7 sites passed test #2 – Does the site support brand positioning?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

MAY 20, 2009

Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. I think the brand identity would be stronger with the addition of a clear and concise tag line and a unique mark to use when confined to a tiny space. Marketing”) that drew my attention to their brand identities.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

MAY 12, 2009

Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. It’s a question we hear a lot. And for good reason. Either way, you’re still marketing to a human being – right? Yes and no.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

OCTOBER 26, 2009

Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and learn from brand that are using the microblogging platform successfully? Astoundingly, as of May of this year, major brands like McDonalds, Pepsi, Vodafone and Gucci each had less than 1,000 followers. It’s all about the engagement." Twitter FAIL!

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What tools are available for cost-effectively monitoring brand conversations across social media sites? Sure, online video is hot, but how you optimize video assets?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

OCTOBER 12, 2009

These include: Huge amounts of traffic, brand building and of course the all precious “backlinks”. These Social Media Experts will usually charge a fee though for helping your story reach the front page of a particular site. Having your story visible on the front page of a social website for a short amount of time will bring several benefits.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

MAY 21, 2008

Brown , Building Brands In A Recession by Cory Treffiletti, Marketing Tactics in a Recession from the Marketing Safari blog, and, more recently, A low-cost plan to elevate your brand by Alan Ruthazer as just a few examples. GDP growth, MarketingSherpa, How to Market During an Almost but Not Quite Recession del.icio.us

Planning 20

Planning Tagging Tactics SEO 20

WebMarketCentral

SEPTEMBER 16, 2008

In the words of MarketingSherpa, "Online ads are branding tools. So again: banner ads are branding, not revenue or lead generation. 2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. Direct clicks are simply a happy byproduct."

Banner Ads 20

Banner Ads CTR Banners Ads 20

WebMarketCentral

MARCH 7, 2008

Between TV appearances and speaking engagements on the west coast, Laura shared a bit about her start in marketing, writing with her dad, blogging , things brand marketers do that drive her nuts, and more. LR: Build your own brand from day one. Here's the interview. What did you do before you became a bestselling author?

Advertising Agencies 20

Advertising Agencies Paid Search Agency Television marketing Tagging 20

WebMarketCentral

SEPTEMBER 3, 2009

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 6, 2007

EvanCarmichael.com describes itself as "the Internet's #1 resource for small business motivation and strategies. ." ** technorati tags: top 50 marketing blogs 2008, Evan Carmichael, business to business marketing blogs, Toprank Online Marketing blog, Lee Odden, Buzz Marketing for Technology, Paul Dunay, Brand Autopsy, John Moore del.icio.us

Buzz 20

Buzz Tagging Small Business Marketing Marketing & Strategy 20

WebMarketCentral

JULY 30, 2009

If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand. RONI: reduced customer satisfaction, damage (possibly severe) to brand. RONI: damage to brand, possible direct loss of revenue (individual sale).

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 14, 2008

Evangelists, Branding and Measurement A few final points from the webinar: Few companies do a good job at reaching out to evangelists in their industry, such as bloggers. Even in a downturn, branding is critical. Measure the right things.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

APRIL 17, 2007

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. WMC: Who is your ideal or typical client?

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

DECEMBER 11, 2008

For example, keep in mind that, all other things being equal: People are more likely to click on search ads for brands they are familiar with and trust than for unfamiliar names. Brand advertising-yes, even print ads-support SEM success. Those are the situations when tenacious inquisitiveness is really critical.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

MARCH 24, 2009

Significant majorities of respondents viewed social media as effective at building brand awareness and reputation, improving search engine rankings and increasing website traffic. Why, in recessionary times when lead generation is so crucial, would companies be increasing the use of tactics primarily value for branding?

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JANUARY 5, 2009

This Time, It's Personal What these CEOs and other executives also need to appreciate is the importance of their personal brand. That makes it crucial for business leaders even at smaller companies who may not in the past have considered themselves "public figures" to manage not only their firms' online reputations, but also their own.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JANUARY 22, 2007

One new offering is browser branding from Brand Thunder. Beyond the limitation to Firefox, one has to ask the question: do users really want a "branded" web browser? Other than this dialog between Mr. Murphy and a few early users on StartupNation, I haven't seen much about Brand Thunder yet. Time will tell.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

NOVEMBER 15, 2007

SEO is relatively cheap, it brings prospects to your site when they are interested in your product or service, and it enhances your brand image by associating your company with the problem-solving terms your buyers use. Or to put it in Biblical terms, quoting Matthew 5:15 , "No one lights a lamp and puts it under a basket."

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

SEPTEMBER 22, 2009

A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free). These services let you launch a 'YouTube clone' and offer various templates and plugins, similar to the strategy behind Wordpress."

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JUNE 25, 2007

Magazine brands have value. But if the value of magazines is in their brand, and Z-D is selling off the titles, the question is—Z-D is going to be a web-focused publisher of what exactly? Content has value (though possibly less on the web than in print).

CMO 20

CMO Planning Contact Marketing Cost 20

WebMarketCentral

SEPTEMBER 10, 2009

Here are three more specific reasons to love it: Features —it's all there, the ability to easily add social networking links; links to other resources such as white papers, product sheets and webinars; branding elements; keywords; images; and online video. Exposure —even for clients in very niche b2b markets (e.g.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

NOVEMBER 5, 2007

Another benefit is that my blog really enhances my personal brand, and it helps in positioning me as an expert in my field. JR: Don't go half-ass with your brand. From day one, spend the money to create a clean looking brand that will make you look 10 times your size. WMC: Anything else you'd like to add?

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. It's growing at an astounding rate.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

OCTOBER 22, 2009

A recent study found a 50% CTR increase in paid search when consumers were exposed to both social media and paid search for a brand, but if the actual click comes from AdWords, good luck convincing your executives that social media efforts led to that click. First is the problem of "last click attribution."

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

SEPTEMBER 15, 2008

My take is that he does miss the distinction between B2B abd B2C here (PPC ads are very productive, especially for software and computer hardware products) but he's absolutely correct that search advertisers often underappreciate the value of branding and PR to enhance PPC results. UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

JANUARY 2, 2008

Making your channel partners effective ambassadors for your brand requires training (sales and technical) as well as support. Yet, again according to the CMO survey results, "Only 8% of vendor marketing respondents said they do an extremely good job of teaming with the channel to build stronger customer affinity."

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

DECEMBER 28, 2009

but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool." In this article, Daniel Flamberg explains why he is "stumped and frustrated" by Twitter (maybe he needs to read Jason's post above?)

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

MARCH 5, 2008

"Right or wrong, do something" by iMedia Connection Michael Estrin writes in praise of marketing experimentation—trying out non-traditional tactics in order to break through the clutter of advertising and create positive impact for brands.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

AUGUST 24, 2009

naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George del.icio.us tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 7, 2008

Getting a brand new URL ranked for important keywords can take six months or longer.If However, the report authors' advice that "B-to-B videos should employ high-quality, professional techniques to reflect your brand and convey authority" is.not exactly wrong, but too simplistic. This is where the paradox of video quality comes in.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 13, 2009

A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Looking for ideas on how your company could expand its use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20