ViewPoint

APRIL 10, 2013

Brand is something you put on a cow. The only real brand is a promise delivered #s20c @ jeffreyhayzlett. — #s20c @ jeffreyhayzlett : FAST is focus, accountability, simplicity, trust.Take risks, make mistakes and succeed or fail fast. — Dan McDade (@dandade) April 9, 2013. Dan McDade (@dandade) April 9, 2013.

Conference 120

Conference Features PR Linkedin 120

ViewPoint

FEBRUARY 28, 2018

Microsoft Dynamics 365 partner serving global consumer brands, manufacturer and retailers. Multi-state provider of natural gas supply and transportation services to assure dependable delivery. IT systems and services to help ensure business continuity and disaster recovery.

PointClear 120

PointClear Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

JUNE 9, 2017

Here’s another one: A services and technology company targeting the branding, design and advertising industry leverages PointClear’s account-based marketing services, including lead generation, qualification and nurture to keep their pipeline full of sales-qualified leads.

Lead Qualification 220

Lead Qualification Touchpoints Sales Qualified Leads PointClear 220

ViewPoint

MARCH 19, 2018

An important component of digital intelligence, digital analytics enables brands and website owners to understand how their sites and apps are being found and used.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

ViewPoint

JULY 15, 2014

Becoming a sales first company is all about aligning everyone in your organization to support your sales team because they are the face of your brand and the person your customers turn to first to understand how your products and services can help them solve their toughest business challenges.

Paid Search Agency 120

Paid Search Agency Companies Marketing Management Order 120

ViewPoint

MAY 14, 2013

Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. As this trend continues it becomes more important to create your own personal brand. There is no better way to start speaking the same language than to rally around the customer. Twitter: @BrennerMichael.

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

AUGUST 14, 2014

They must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.” The premise behind John’s book is that “sales people are no longer just closers. ” B2B Sales'

B2B Sales 120

B2B Sales Impressions Trust Marketing B2B Marketing 120

ViewPoint

MARCH 22, 2011

Instead, spend time to really understand how your prospects—all of them—perceive their experience with your brand. Building a great B2B brand. According to Kevin Randall, writing in It's a Fact: Strong Brands Drive B2B Markets , brands matter (in part) because they "tap into emotional drivers.".

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

MAY 23, 2013

Chasen''s five rules for B2B communication involve storytelling to define the company''s brand, thinking broadly about who might become your buyer and seeking good advice, but maintain confidence in your own expertise. billion two years ago. Via RepCapitalMedia.com. B2B Email Marketers Focus on Targeting Content. Via MarketingProfs.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

ViewPoint

FEBRUARY 16, 2012

At risk of my wife divorcing me, I decided to take a year off and find out how those brands who were succeeding with social media were doing it. These Brands are Making Social Media Sell. Selling with social media demands brands become thought provokers , not just thought leaders. Design to Sell, Become Addictive.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

SEPTEMBER 25, 2012

Are you separating lead generation from branding costs in the plan? Have you divided your plan between hard-core lead generation tactics and branding tactics, so management knows the difference? 35 leads will find 15.75 buyers; with a 30% closure rate on average, the sales result will be 4.7 buyers over a 12-month period.

Lead Generation 120

Lead Generation Planning Sales Qualified Leads Generation 120

ViewPoint

JULY 25, 2013

These are just a couple of things the latest trends indicate marketers need to be doing in order to maximize value for their brand. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via Social Media Examiner. You may be familiar with the B2B Madlibs series on Funnelholic this year.

PointClear 120

PointClear B2B Marketing Trends B2B 120

ViewPoint

OCTOBER 18, 2011

They must create yearly lead generation and branding plans based on a sales forecast, tune their programs to serve sales quotas (the forecast) and prove the ROI beyond a reasonable doubt. They must create demand which is broken into: Branding: Long term, less immediately measureable, but required.

Marketing Automation Services 120

Marketing Automation Services Forecasting Work Management Cold Calling 120

ViewPoint

APRIL 2, 2013

Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

MAY 20, 2016

They also cite that their branding, PR and tradeshow activities are (indirectly) driving sales, for which marketing is not getting credit. I’ve yet to meet a marketing leader who doesn’t feel somewhat defensive about their contribution to sales.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

ViewPoint

FEBRUARY 26, 2016

For those that don’t already know, inbound marketing is a methodology founded on the idea of drawing people in toward your brand through the use of form-gated content. It’s hard to find any recent marketing industry publication that doesn’t jump on the inbound marketing bandwagon.

Inbound Marketing 149

Inbound Marketing Enterprise Management Trade Show Lead Nurturing 149

ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Via ClickZ.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

APRIL 7, 2015

Of course, some money he admitted is always spent on some branding (like that yearly golf outing he liked so much). The failure to produce leads that turned into sales would eventually lead marketing to spend more money on things that worked and stop spending money on failures.

Lead Management 120

Lead Management Sales Qualified Leads Sales Leads Lead Scoring 120

ViewPoint

APRIL 12, 2013

Russell Glass of Marketing Profs says branding could be more important in B2B campaigns than in business-to-consumer because of the length of the purchase cycle. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

NOVEMBER 19, 2013

Branding check ? The agency came with all the right people: the creative director looked appropriately creative, the account manager appropriately agreeable, the agency founder and CEO appropriately serious and driven by a combination of the other two. Campaigns flashed before our eyes, some even similar to our products. ? Digital check ?

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Blogger 120

ViewPoint

APRIL 26, 2013

Most marketers (60%) report that they are not fully satisfied (neutral or dissatisfied) with their current efforts to differentiate on brand. Only 40% of respondents say that the B2B sales cycle has either significantly or somewhat increased in the last three years. Via MarketingProfs. 5 Tactics to Grow Your Email List.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

ViewPoint

MARCH 27, 2014

Allan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. Connect with Paul on Twitter: @pgillin. Connect with Allan on Twitter: @allanschoenberg By Dan McDade.'

Social Media 120

Social Media Work Management Marketing Management Media 120

ViewPoint

MARCH 20, 2014

Here''s a better webinar title to attract higher quality inbound leads, "How to Get 3X More Social Reach with Your Brand.". More specific to the needs and pains of your target audience. Then, every registered lead has a specific problem they''re looking to solve by watching your webinar. So after, when you make your sales calls.

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120

ViewPoint

JULY 10, 2012

For example, you would expect companies to invest less in long-term marketing such as branding and more in demand generation from now until the end of 2012. Understanding this can help you pinpoint your marketing investments and generate better than average results. I am anxious to hear your thoughts.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

MAY 5, 2011

RPM is a move to create a new branding category in an attempt to differentiate solution providers from other marketing automation companies and elevate offerings to gain C-level attention. (This made me wonder about a potential buyer-side solution: CHPM or Customer Happiness Performance Management.).

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

ViewPoint

FEBRUARY 23, 2012

Forget about branding. Aggressively focus Sales’ efforts onto only those deals which can close. Increase visibility into your engine, and use it to stop low-yield programs. Churn low performers and lift the skills of others. Outsource marketing.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

ViewPoint

OCTOBER 27, 2011

Making your engineers brand ambassadors breaks down more doors than marketers talking to engineers. They go on to say that online interactions that morph into a sales pitch are likely to send all but the latest-stage leads running in the other direction. “Social media prospecting works best when experts get involved.”

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

SEPTEMBER 9, 2016

Every bad, ill-targeted attempt to contact me tarnishes that brand in my mind. I experience this every day. Emails sent to me oblivious that I’m not a prospect. If they’d taken 5 minutes to Google me, they’d know this. So I think this is something that salespeople need to get over.”. From Dave Stein: “It sure isn’t dead!

Cold Calling 120

Cold Calling Ideal Customer Profiles Business B2B 120

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Among the negatives: the on-the-spot feedback that was vital to the relationship between a manager and his reps is now less common.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JANUARY 9, 2014

Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust. Jamie Turner | 60 Second Communications. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

MARCH 17, 2015

He explains: “It’s the verbal explanation of your brand, the value you create and the experience you deliver. Mike presents the idea of “building an arsenal of weapons” to strategically and successfully conquer chosen targets: the sales story, the proactive telephone call, and the face-to-face sales call. How is the “sales story” a weapon?

Cold Calling 120

Cold Calling B2B Sales Inbound Marketing Marketing Prospects 120

ViewPoint

MAY 7, 2013

A business which has the skill to predict the future behavior of buyers will be able to anticipate the solutions, new sales approaches and brand messages they will need. Tony''s concept of "Buyer Foresight" is based on this ability, and understanding the buyer persona is key to predicting their behavior.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

SEPTEMBER 13, 2016

How does your content earn you the right to get some of their attention earlier – establishing trust, credibility and preference for your brand before that 57-90% of the process is done? How are you helping them uncover and/or reframe issues they have in their business? That’s the opportunity…”.

B2B Thought Leadership 120

B2B Thought Leadership Cold Calling Thought Leadership Business 120

ViewPoint

SEPTEMBER 24, 2015

Marketing is the backbone of high-performing companies, not an after-thought for only branding. It’s a combined effort all the way over the finish line, and on into customer up and cross-sell, along with customer education and renewal. So is Account-Based Marketing a black box solution?

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120

ViewPoint

JANUARY 17, 2012

They are filled with brand builders or communicators who do not possess lead generation skills and technology, or they are measured on “response rates” and “cost-per-lead,” which are the wrong metrics. They just won’t do it. Traditional marketing departments are also not the best equipped for this important job.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Leads 120

ViewPoint

JANUARY 17, 2012

They are filled with brand builders or communicators who do not possess lead generation skills and technology, or they are measured on “response rates” and “cost-per-lead,” which are the wrong metrics. They just won’t do it. Traditional marketing departments are also not the best equipped for this important job.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Leads 120