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Everything Technology Marketing

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

As a full consultative group, AMS offers a robust portfolio of turnkey solutions that can supplement ongoing alliance marketing initiatives including: research based programs, content development, brand messaging, social marketing services, lead generation and nurturing, custom executive events and more.

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Survey Result: The Top-3 Goals of Content Marketing

Everything Technology Marketing

3 Brand Awareness Brand awareness, with 39 percent of responses (up from 34 percent last year), has replaced last year's number three content marketing goal, lead nurturing. This pattern is also consistent with the promise of content marketing as a strategy to educate and influence buyer behavior in the vendor's favor. #3

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

Becoming a Lead Once someone is on your blog, the next step is for him or her to engage with your brand. About the Author: Elizabeth Harr is a partner at Hinge , a branding and marketing firm that focuses on professional services. This often means the visitor is willing to give out their email address.

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Why care about B2B Content Marketing?

Everything Technology Marketing

The next highest ranked objectives are thought leadership and brand awareness with 37 percent and 34 percent of responses, respectively. This is also consistent with the promise of content marketing as a strategy to educate and influence buyer behavior in the vendor's favor.

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The CMO's Guide to the Social Media Landscape

Everything Technology Marketing

The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link]. Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

10 - Focus on branding and awareness Branding and awareness tactics took a backseat to marketing programs that could demonstrate an immediate and direct impact on revenue.