brand 
B2B Memes
DECEMBER 15, 2011
For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism.
B2B Memes
JULY 22, 2013
Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”. And need I add, you must do this with enthusiasm? Related posts: Keep an Eye on Google Wave.
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B2B Memes
OCTOBER 4, 2010
In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., Whether these high-profile moves in the fashion industry are leading or trailing indicators of brand journalism growth is unclear to me.
B2B Memes
NOVEMBER 25, 2011
In the terms of commerce, journalists are becoming brands, potentially the equal of their employer’s corporate brand. Vadim Lavrusik, Facebook’s journalism program manager, puts it this way : “As journalists, we often squirm at phrases like ‘personal branding.’
B2B Memes
JULY 25, 2011
If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase.
B2B Memes
JULY 22, 2011
When they hear words like user instead of reader , branding instead of reputation , or content instead of editorial , their writerly instincts tell them that accepting such language would be a sellout to the corporate world. That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding.
B2B Memes
NOVEMBER 16, 2011
Or that content must be imbued with the brand? However people find content, he argued, they “always wind up back at the brand to read it.” But people don’t always wind up back at the brand to read content. When I suggested that, in response, content must be imbued with brand, I was again, no doubt, overstating.
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