Remove brand

B2B Marketing Traction

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B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

To do this, Pattek states that you need a strong brand and you need to have a brand presence where your buyers spend time online. We need to create a brand that attracts the kind of buyers we want. We need to carry our brand image and messaging across many platforms in an integrated fashion.

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Not only for revenue from ongoing sales, but importantly for brand advocacy. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. Now more than ever your customers matter.

Loyalty 100
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B2B Marketers: Why You Should Set Your Brand Free

B2B Marketing Traction

We control details and deadlines and, most importantly, our brand. It’s all about brand and message consistency and uniformity across divisions, products, platforms, people and in some cases countries. Protect the brand at all costs! When you let go, others will share your brand. Where will others share your brand?

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Anyone Can Create a Facebook Page Using Your Brand

B2B Marketing Traction

With someone else’s – maybe your – brand? The reason for Facebook’s more open policy is that it allows – perhaps even encourages – “fans” to create pages to support an organization, cause or brand. Regardless, you may want to create a branded Facebook page that you can manage and control.

Facebook 100
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B2B Marketers: Do Customers Have a Tattoo of Your Brand?

B2B Marketing Traction

Customers line up for new product releases and even tattoo the brand’s logo on their body. We are an experience-based brand.”. If any of you have customers that have tattooed your brand on their bodies, I’d love to know! The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever.

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Why Brand Impressions on Facebook are Way Better than Email

B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. Some businesses even use Pinterest for collaboration – at New Incite we sometimes use it to analyze brand identity and other marketing things for our clients.