Trending Sources

MarTech: Top 100 Influencers and Brands

Onalytica B2B

The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. Wouldn’t it be great if one brand offered it all? Bigger brands are already doing so. Below you can see another network map created with in  IRM  showing the number 1 brand  Ad Age  at the centre. If Ross Brand. DOWNLOAD NOW!

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How storytelling can shape the corporate brand and culture

Biznology

So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding. The post How storytelling can shape the corporate brand and culture appeared first on Biznology. including daydreams).

How Putin’s brand inspires Trump

Biznology

But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience. As for any brand, perceptions are critical. The lesson for successful branding is clear. Like this post?

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10 Reasons why branding is even more important for start-ups

Biznology

True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics. What Can Branding Do to Motivate Customers? How Does Branding Help Engage Customers ? Now Forget It. Like this post?

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Cloud: Top 100 Influencers & Brands

Onalytica B2B

Cloud: Top 100 Influencers & Brands Click To Tweet. We discovered a very engaged community with much discussion between individuals and brands. Top 100 Brands. In the top 100 brands we can find a great selection of industry heavyweights like Microsoft, IBM and Google as well as useful resources such as Cloud Blogs and Talkin’ Cloud. Mapping the community.

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Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

SEO has its place, especially in the high-stakes world of eCommerce, but to stand out as a personal brand today, you need to earn a sustained emotional connection with your audience by being original and interesting, not by being common. If The post Building a personal brand? personal branding SEO mark schaeferThat may seem like strange advice but let me explain.

Branding is b t

The B2B Research Blog

Branding is marketing b t. The relationship is with me – the sales guy – not the corporate brand. And anyway our brand is just fine, the logo is great.”. As a marketer you no doubt recognise the value of a strong brand.  77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went so far as to describe branding as critical to their company’s future growth. So you might be convinced, but how do you persuade others who see branding as ‘marketing b t’? First explain that, like it or lump it, they have a brand.

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Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Which attributes most closely define your brand?  Which other brands are challenging you for this space?  How differentiated is your brand and where might there be white space? In this survey we asked buyers whether they associated our client’s brand and thirteen competitors with ten attributes which previous qualitative research had identified as important in this market. 

B2B Marketing Trends for 2016

website traffic, brand. Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Followers rank images, videos, and case studies as the most valued content from brands on. personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

5 Marketing Strategies for a Record-Breaking Brand Launch

B2B Marketing Insider

Your highly anticipated brand is set to launch soon. The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official! You’ve started building buzz. And your team can’t wait for the actual launch date. Engagement starts now.

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Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. The Importance of Branding for Enterprise Companies.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. The marketing technology landscape from Scott Brinker is a good way of seeing the increase in tools dedicated to help brands with every stage of content marketing. Every year Scott Brinker creates an infographic with the biggest brands in marketing. Top 100 Brands. Content.

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How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive. Advocate Marketing 101 Brand Awareness advocacy advocates B2B advocates b2b brand awareness b2b customer advocacy B2B marketing b2bmarketingzone brand awareness customer advocacy customer advocacy movement hubspot marketing inbound marketing marketing marketing movement mike volpe

Four ways social media impacts emotional branding

grow - Practical Marketing Solutions

Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. It is impossible to achieve true brand loyalty in the long-term without emotional connection. We have bonded with these brands and have attached ourselves to them.

B2B Marketing Trends for 2016

website traffic, brand. Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Followers rank images, videos, and case studies as the most valued content from brands on. personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

Brand Storytelling B2B Marketing content marketing storytellingJuly 7, 2015 Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more.

(Re)Creating a Distinctive and Relevant Brand

CMO Essentials

That being said, John acknowledged that it’s not uncommon for people outside the industry to “experience us through our consumer brands,” adding, “While that’s 10% of our business, it’s 99% of your awareness of the company.” ” Brands Need to Be Distinctive and Relevant. Even publishers don’t think of themselves as publishers!”

What brands and consumers get from long vs. short form content

Biznology

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor. We have no one to blame but ourselves.

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

B2B Marketing Trends for 2016

website traffic, brand. Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Followers rank images, videos, and case studies as the most valued content from brands on. personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. “In the old days, a brand used to be positioned as a perfect solution to a well-understood need. By Mark Schaefer.

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A Guide to Finding Your Brand Voice

ScribbleLive

How important is a brand’s voice? Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. They have to trust a brand before they’ll even bother to read the content that they produce. Finding your brand voice. Do you want to be authoritative?

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts.

What’s Brand Storytelling and Why Do You Need It?

Type A Communications

B2B Marketing Brand Storytelling Revenue Growth American Red Cross Branding Charles Schwab content marketing content strategy Corporate Culture Customer Experience Employee Communications Get Storied Internal Communications marketing communications Michael Margolis storytelling The University of Texas at AustinConversations that used to be within the walls of marketing. read more.

How a Content Marketing Mission Statement Supports the Brand Story

Type A Communications

January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. Content Strategy Brand Storytelling content marketing content missionOne of my favorites is. read more.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. We were interested in seeing which PR professionals and brands were leading the online discussion. Brand Competition. Top 100 Brands. The results also showed the close relation of PR to marketing with brands such as Hubspot,  TheDrum and Onboardly. Twitter Handle.

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The big challenge for big brands today: authenticity

Biznology

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. This has also led to an atmosphere of extensive mistrust of companies, CEO’s, and even many established brands, especially among Millennials. But the internet has changed the ground rules. Like this post?

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How Trump the candidate is hurting Trump the brand

Biznology

This post is about how Donald Trump’s polarizing candidacy is affecting the Trump brand. We’ve heard all sorts of intrigue about how successful Donald Trump’s businesses really are, but there is no denying that Trump is a brand, and that a great deal (most?) of his income derives from licensing his name on all manner of products. The other one is a cell phone.”

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Build your brand (for free)

Biznology

The post Build your brand (for free) appeared first on Biznology. Personal Brand Christmas Digital distribution Doctor Moon Facebook Facebook features Google Search engine optimization Television channel twitter YouTube I have a modicum of online reputation with the people who matter to me. also have search locked down. ” Well, yes, actually, I do. Open Your Kimono!

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How Your Employer Brand is Influencing Your Business Brand

B2B Marketing Insider

Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. The post How Your Employer Brand is Influencing Your Business Brand appeared first on Marketing Insider Group.

Promotional products: making them effective branding tools for your business

Biznology

You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Relevant to your brand.

Not all brands are created equal.

Beyond

In order to create an effective brand one must first understand what said brand needs to achieve. B2B and B2C brands have their own distinct functions, are created through different methodologies and follow different trains of thought

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Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. In B2C branding, making emotional connections with customers is one of the central tenets of marketing.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing agency nDash wrote a funny blog post noting how Benjamin Franklin used content to grow his personal and business brands: “Benjamin Franklin could be seen as one of the founding fathers of content marketing. Business Focus: BRAND. Perhaps the business goal is to grow brand awareness or more positive brand sentiment. Measurement Tips: 4 Brand Metrics to Watch.

Social Leaders Lift Their Brands

Blue Focus Marketing

Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? While some say social executives bring authenticity to their brands, others say that it’s too risky, that these leaders are bound to slip up and say the wrong […]. This question has been hotly debated over the years.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Unless you are a celebrity, most business professionals can’t build a brand just by tweeting or posting on Facebook. Ignite the brand.

Sustainability: Top 100 Influencers and Brands

Onalytica B2B

The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. At Onalytica we were keen to see which Sustainability brands and individuals were leading the online discussion. TOP 100 BRANDS. Sustainable Brands. TOP 100 INDIVIDUALS.

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. You can do this by defining your organization’s brand for employees as often as possible. Guest post by Liz Greene.

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The importance of branding to content marketing

Biznology

Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. And though one of the most popular memes online right now is the idea that your brand is “what your audience says about you when you’re not in the room,” it’s really much more than even that. Don’t believe me?

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