DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Oktopost

MARCH 19, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media 138

Social Media Media Startups Youtube 138

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Marketing Insider Group

MAY 16, 2023

Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.) Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. So, we took this little experiment for a spin on our own, and just as we expected… Image Source: ChatGPT-3.5 We’re not joking.

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Get some video of you speaking and put it on YouTube. There are software programs that will help you do this.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Marketing Insider Group

NOVEMBER 8, 2021

It’s not something you learn in college or read in a book. And YouTube videos can only take you so far. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Robert B. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Set up a quick consultation , and I’ll send you a free PDF version of my books. Grow your social proof with case studies.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. This sentiment isn’t limited just to TikTok. Follow @illuminHQ

Barriers 117

Barriers Brand Identity Branding Content 117

Ambal's Amusings

JULY 19, 2012

Content Marketers Must Read Book of the Week! Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage direc. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage direc. Authors: Ann Handley.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Vidyard

JULY 28, 2021

Book a Demo.” How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Martech

AUGUST 29, 2023

followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He also runs the equally popular YouTube channel of the same name. followers) YouTube: @LovesData (89K subscribers) X/Twitter @BenjaminMangold and @LovesData (7.7K before starting her own business. LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 95

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 95

Marketing Insider Group

APRIL 21, 2020

On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Because every user’s dream destination is somewhere different, Kayak knew it wouldn’t succeed by asking viewers to book a certain trip. The ads were designed as YouTube bumpers, so they’re short and sweet, at just six seconds each.

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Social selling is not social media marketing. It’s a completely different approach. So what exactly sets social selling apart from social media marketing?

Social Media 126

Social Media Social Marketing Media Transparency 126

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Martech

APRIL 10, 2024

She also co-hosts the popular YouTube series “HubSpot Hacks.” He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We Naturally, the book launch also came with a video.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Oktopost

MARCH 6, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing. Nuri’s works delve into topics such as AI, Web 3.0,

Marketing AI 95

Marketing AI Lead Ranking Ethics Marketing Qualified Leads 95

Oktopost

MAY 8, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. (the Or subscribe on Spotify , Apple Podcasts , or YouTube

Content Marketing 118

Content Marketing Work Management Content Lead Ranking 118

Convince & Convert

FEBRUARY 11, 2016

The Evolution of Dance (and YouTube). Ten years ago, before the dawn of the big man on video campus (YouTube), Judson Laipply filmed himself doing a dance routine that was a comedic bit for one of his motivational speeches. so he chose YouTube as his video service because of its user-friendly layout. ” —@judsonlaipply.

Youtube 81

Youtube Viral Marketing Content Video Marketing 81

Martech

FEBRUARY 14, 2023

Twitter: @Ronald_vanLoon (300k followers) LinkedIn: ronald-van-loon (66k followers) YouTube: @Ronald_vanLoon (26k followers) Rana el Kaliouby Rana is deputy CEO at Smart Eye and, formerly, co-founder and CEO of Affectiva, which Smart Eye acquired. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 110

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 110

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Social Media 100

Social Media Social Marketing Media Planning 100

Martech

JANUARY 4, 2024

She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K followers) TikTok: @amy.porterfield (11.4K

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Hubspot

FEBRUARY 19, 2018

I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”. Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. The Best Self-Help Books. But others didn't resonate with me as deeply.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. Watch out for e-books that promise you’ll earn cash while you sleep.

Social Media 170

Social Media Media Viral Marketing Class 170

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. Or you can download these 10 awesome books onto one of your many devices … I guess.) .’

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Oktopost

AUGUST 12, 2021

His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been translated into eight other languages. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. and Forbes.

B2B Thought Leadership 118

B2B Thought Leadership Transparency Thought Leadership Click Rate 118

Vidyard

MAY 21, 2021

Do I want the viewer to book a meeting with me? Think demo requests, links to pricing information, or CTAs that allow them to book a meeting with an expert on your team. Consider these CTA’s for your video: Book a meeting – Prompt the viewer to book a meeting with you right away.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Its marketing reflects this. WINNER: Google. Entertainment.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Oktopost

JULY 13, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She even reveals the questions she asks her team to help get them out of their comfort zone and into their “Genius Zone” (originally coined by Gay Hendricks in his book, The Big Leap) in order to unlock their highest potential. Catch all episodes here.

Transparency 132

Transparency Advertising Agencies Paid Search Agency Click Rate 132

Heinz Marketing

OCTOBER 22, 2021

Of course there are books available on every topic imaginable, and maybe you have a stack sitting unread on your shelf like I do—but books can take a lot of time and focus to read. Are you more of a reader, but don’t have the time to dive into a whole book? It doesn’t need to be hard or take up a lot of time.

Planning 113

Planning Work Management Marketing Management Marketing Automation Services 113

Marketing Insider Group

DECEMBER 8, 2021

Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones. He’s also an adjunct professor at San Jose State University, TEDx speaker and content creator on YouTube.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321