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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

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Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. E-books and white papers. Instead, podcasting can create a position of thought-leadership in months. Testimonials. and the audio.

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Is It Really B2B, Or Something Different All Together?

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He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! People are.

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10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015

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To read an excerpt from her latest book, Smart Sales Manager , click here. YouTube: youtube.com/user/josianefeigon. Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To listen to a webinar on this topic, click here. Twitter: @josianefeigon.

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4 Trends Shaping B2B Marketing in 2011

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Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

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Paul is a veteran technology journalist, author of several books, a consultant and speaker. Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations.