How Jimmy Fallon Redefined the Celebrity Biography
Chris Koch
JANUARY 31, 2014
A YouTube Prototype. When Fallon did his audition in 1998, YouTube didn’t exist. They are a new way for entertainment companies to market their celebrities and to track them over time without waiting for the book or the movie. The auditions are completely unscripted. Just a camera sitting on a tripod with the record button on.
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