Chris Koch

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

A YouTube Prototype. When Fallon did his audition in 1998, YouTube didn’t exist. They are a new way for entertainment companies to market their celebrities and to track them over time without waiting for the book or the movie. The auditions are completely unscripted. Just a camera sitting on a tripod with the record button on.

Wikipedia 100
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Patents Are Dead

Chris Koch

Publishing has endured the same fate, yet more books are being churned out than ever. And let’s not even get started about YouTube. As I explained in a recent post, the costs of producing and distributing books and music have dropped to nearly zero. The Suits Lose, Artists Keep Suffering. But that’s all changed now.

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