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Good Content Marketing Resources You May Have Missed

WriteSpark

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide.

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Good Content Marketing Resources You May Have Missed

WriteSpark

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide.

Resources 120
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How Marketers Can Help Salespeople Succeed with Large Companies

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Working with Writers. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. Although this book is directed to salespeople, marketers should also read it to understand the daily challenges that face their sales forces and how new marketing efforts can ease the sales process.

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Is It "Use It or Lose It" Time For Your Marketing Budget?

WriteSpark

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Could one or two of them turn your unused budget funds into a value-producing investment?

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Is It "Use It or Lose It" Time For Your Marketing Budget?

WriteSpark

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Could one or two of them turn your unused budget funds into a value-producing investment?

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Why the Best Writer is a Busy Writer

WriteSpark

You have a project that is due next week and you need a writer who can start work on it immediately. You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work. You search for a freelance writer, but so many are busy.

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Top 10 Ways To Be a Good SME

WriteSpark

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). do you find helpful for the working relationship between SMEs and writers? But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer.

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