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Book Review: Hooked on Customers

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Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you.

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4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!

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I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. We’ll review each tip one at a time—but first, let''s see what they are: Mike Weinberg’s 4 Tips to Power Up Prospecting in 2015: Part 1: Tip #1 Believe it works. Tip 1: You have to BELIEVE prospecting works.

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The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"

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I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. The book is broken down into three sections: Tools, Technology, Tactics. First, I like the format.

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Chairs are Dead—and Other B2B Marketing Hogwash

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These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. How about this quote from one of my favorite authors/speakers, Mike Weinberg (from his book New Sales.

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Q&A With Dave Stein and Steve Andersen

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A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. The co-authors recently shared some insights with me about their goals for the book and its readers. How did the two of you decide to collaborate on this book?

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Insights on Outbound Conference in Atlanta

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Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Mike is author of two of my favorite books: “ New Sales. Morning sessions set-up workshops in the afternoon.

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What Does “Full Funnel Marketing” Really Mean?

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The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. The book covers a wide range of “full funnel marketing” areas, including technology, sales enablement, productivity best practices and more. So how do Full Funnel Marketers measure their work?