Paul Gillin

NOVEMBER 17, 2010

I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. It can be flipped vertically for book reading or horizontally for Web browsing. I tend to be a late adopter, too. I was also blasé about the iPad when it was announced in January.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Paul Gillin

MAY 31, 2010

We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. I can’t wait to hear about his next book. David Weinberger (right) kicks it all off as our keynote speaker. If you’ve never heard David speak, don’t miss this opportunity.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

OCTOBER 31, 2011

A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. That doesn’t mean people have to be engineers to work. Spector : It’s machines and humans working together to build things we couldn’t build separately.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

SEPTEMBER 8, 2010

In this groundbreaking book, the authors expand upon ideas laid down in their early research that are both simple to grasp and momentous in their implications. As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

DECEMBER 7, 2010

He once told me he read three or four books a week. He worked at IDG for more than 25 years, eventually becoming online director of the Computerworld.com website. You can see some of his work here. I’ve worked with many designers over the years, but never one who took such an interest in the subject matter of his work.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. In the process, it has learned much about what makes communities work. That’s actually how it works in real life, too.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 12, 2011

In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. I was struck by how well researched your book was, with lots of real-life examples. We’re living in a complex society and the ticking bomb is not understanding how operations work.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

APRIL 18, 2012

Contests, polls and games work particularly well there. LinkedIn’s roots are in networking for job-seekers, but the service’s active professional discussion groups and useful Answers section have become favorite places for people to gather and share information about their work. Twitter is evidence of the power of simplicity.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Does this stuff really work anymore? I downloaded and read most of them. I tweet almost all of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 20, 2010

Within 10 minutes, anyone can learn that I was born in Hong Kong, graduated from Boston University, have written four books, am a passionate Boston Red Sox fan and enjoy scuba diving. This is why the interview format works so well. It's even better if you can tell the person how you're putting their advice to work.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

DECEMBER 1, 2010

Players are learning how the Internet works. For the first time in 20 years, the link and the URL are losing market share,” he said, noting that there is no standardized way to link to the page of a digital book. Players are learning how the Internet works. Check out the wall posts on Facebook.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 29, 2012

If you’d like to be notified when the book is available, please comment below or drop me a line. A spokesman for the CPSC said the agency works with hundreds of companies on various standards committees and the charges of collusion are baseless. It’s due to be published this fall.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

APRIL 22, 2011

He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes. I spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. It makes social media marketing seem rather unimportant.

Social Media 50

Social Media CMO Media Video Marketing 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. The Truth about Leads is a short book – only 101 pages – but it’s packed with sales wisdom. Reading it is two hours well spent.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 17, 2012

Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done. Taylor, whose new book is Practically Radical , asserted that in this age of commoditization, “The only way to stand out from the crowd is to stand for something special. New recruits wear 65-lb.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Best Defense.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

AUGUST 4, 2012

Reading books. I first met Peter nearly 30 years ago when he and my ex-wife worked at the same PR agency. He maintained the frenetic schedule because he didn’t want to lose the full-time teaching status he had worked hard to attain. ” I asked. “Someone told me you had some health issues. “All is bliss.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. And I’ll bet he was happy to have the work. Many journalists who were making $60,000 to $80,000 salaries working for newspapers a few years ago are happy to work for $35,000-$40,000 today.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. If you’re a B2B marketer, this book is for you.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

NOVEMBER 28, 2011

And given access to social networks at work, people will use them to play and waste time. In their book, How Companies Win: Profiting from Demand-Driven Business Models , Rick Kash and David Calhoun argue that developed economies are in the process of transitioning from supply-constrained to demand-driven. Demand-Driven Economics.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. I am also quoted on the back cover of the book, although I did not get a chance to read the full volume until recently.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

FEBRUARY 15, 2014

One of my comments is included in the book, but that isn’t why I recommend it. A couple of years ago we thought it was cool to consult our social network for advice on where to book a hotel. I just think it serves a timely and valuable purpose. An overarching theme of the ebook is to shut up.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50