ViewPoint

FEBRUARY 11, 2014

Ruth and I discussed some of the key points of her book “Trade Show and Marketing,” in which she asked companies about the benefits of trade shows. You can connect with Ruth and learn more about eMarketing Strategy via the following resources: Website: www.ruthstevens.com. Email: ruth at ruth stevens dot com. Stay Tuned.

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ViewPoint

JANUARY 31, 2013

In her book, Josiane lists 25 questions you can ask interview candidates to determine whether you’re in the presence of an inside sales superhero. Her upcoming book, “Smart Sales Manager,” outlines a game plan for veteran managers who want to learn how to navigate the new world of inside sales success. They’re social. They’re mobile,”.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

AUGUST 14, 2013

Have you reviewed a new book for The New York Times ? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know.

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ViewPoint

FEBRUARY 21, 2011

Additional qualifications such as board positions, book and article authorships, and speaking on the subject of sales lead management and marketing ROI will be taken into account. The judging panel’s results will be announced on the SLMA website March 31. Nominating is open to members of SLMA.

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PointClear PR Lead Management Work Management 120

ViewPoint

APRIL 30, 2013

He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. It used to be commonly thought that you couldn’t track social media, but we can now get hard numbers to learn how many visitors a campaign drove to our website and how many of those visitors were converted into customers.

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Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

JUNE 15, 2012

He has written over 95 articles around sales and marketing management and is the author of four books. While everyone wants less expensive leads in the form of prospects who identify themselves via company websites, traditional direct marketing is still needed to educate prospects and drive them to websites. Stay Tuned.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

SEPTEMBER 20, 2012

Bob’s Upcoming Book: The Five Habits of Customer-Centric Business Leaders. He says top companies are very good at all five habits he discusses in his book. Bob’s book will be available in November on Amazon and through other publishing channels. CustomerThink Website: [link]. Follow Bob on Twitter: [link].

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Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

JUNE 8, 2012

She regularly speaks at industry events and has both contributed to and edited several books on customer strategy. Mobile —Every company may not need a mobile app, but they need a mobile optimized website. 1to1 Media Website: www.1to1media.com. Ginger has covered the industry for more than 25 years. 1to1media.com.

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Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Intel uses Facebook as an alternative homepage to guide visitors to its website and other social outlets. T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist.

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Facebook B2B Marketing Planning B2B 120

ViewPoint

AUGUST 17, 2011

You can enjoy even more posts from other exceptional bloggers at their website. Based on the chapter, The Truth About Sales, from my new book, The Truth About Leads , this article looks at improving performance in the three “art of sales management” areas. Sales Deployment Most companies deploy reps in traditional ways.

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Work Management Verticals Training Sales Qualified Leads 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Focusing on Wins and Losses.

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B2B Marketing Trends Marketing Management Planning 120

ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

AUGUST 23, 2012

You can connect with Tim and learn more about his work at Corporate Visions via the following resources: Corporate Visions Website: www.corporatevisions.com. Tim’s Book: Conversations that Win the Complex Sale. September 18 – 20 Conference: The Marketing and Sales Messaging Conference. Stay Tuned.

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Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

ViewPoint

MARCH 19, 2013

According to Dan, a downloadable PDF usually doesn’t offer enough value to be considered a real gift, unlike a signed book or a souvenir. You can connect with Dan and learn more about his work via the following resources: Dan Waldschmidt Website: www.danwaldschmidt.com. Waldschmidt Partners Website: www.waldschmidtpartners.com.

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Conversion Terms and Conditions Cold Calling Advertising Agencies 120

ViewPoint

MAY 2, 2012

Paul is a veteran technology journalist, author of several books, a consultant and speaker. If you have a search optimized website that’s generating 30% of its traffic from search engine queries, then those are leads that are coming in at virtually no cost to you. Paul’s Website: Paul Gillin Communications.

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Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 7, 2015

Early research for the first book on managing sales leads had “did-you-buy” research which showed that sales increased from 30-50% or more for those companies that placed just a single call to prospects. People tried various combinations of email, mail, and calling.

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Lead Nurturing Lead Ranking Lead Scoring PointClear 120

ViewPoint

APRIL 2, 2014

Everything you think you know about success is wrong, says my latest guest on PowerViews, Dan Waldschmidt, author of the new book Edgy Conversations: How Ordinary People Can Achieve Outrageous Success. The inspiration for the book was Dan’s own grandfather, a World War II veteran who survived an extraordinary battlefield ordeal.

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