Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

SEPTEMBER 6, 2011

The service crawls Twitter and ranks members automatically. Shirky (right) is the author of two influential books about online sociology and has been a thought leader on the Internet since the mid-90s. They aren’t active on Twitter and they don’t have Klout accounts. This is ludicrous. A Million and One Improvements.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application. Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

DECEMBER 16, 2010

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Books I read this year that do an exceptional job of sketching out the post-social media world include The Hyper-Social Organization by Francois Gossieaux and Ed Moran, Open Leadership by Charlene Li and Do It Wrong Quickly by Mike Moran.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

AUGUST 4, 2012

Reading books. Twitter has been buzzing with tributes since yesterday afternoon, and I’m sure there are many more to come. ” I asked. “Someone told me you had some health issues. I hope it was just a bad rumor.” ” “I have gone zen,” he replied. “All is bliss. All is well. ” Uh-oh.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

NOVEMBER 28, 2011

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. To my surprise, not a single tweet had been logged during the past hour.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

FEBRUARY 15, 2014

I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. One of my comments is included in the book, but that isn’t why I recommend it. A couple of years ago we thought it was cool to consult our social network for advice on where to book a hotel.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 4, 2012

I am also quoted on the back cover of the book, although I did not get a chance to read the full volume until recently. Paine (left) believes that anything is measurable if you know where to look, and in this book she offers plenty of ideas. This is an important point because many of the tools Paine recommends work well in any medium.

Social Media 50

Social Media Media Peer-to-peer PR 50