WebMarketCentral

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Book Review: Your Inner CEO -- Unleash the Executive Within

WebMarketCentral

When I first began reading Your Inner CEO: Unleash the Executive Within , the eighth book from best-selling author and executive consultant Allan Cox, I honestly didn't think I would get much value from it. A few more of my favorite lines from the book: We often hear people boast proudly, "We have forged a values-based corporate culture."

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How to Write a Strategic Marketing Plan

WebMarketCentral

Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. This is really the "meat" of the plan, the action items. tags: how to write a strategic marketing plan embedded in their genetic code.

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Bulldog Solutions ’ logo is so memorable that it wins in my book. Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. All logos are shown at 1.5 inches wide.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.