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B2B Memes

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Social media is in part about the empowerment of individuals, and if publishers are letting their employees go it alone, so much the better. Be a social-media marketer. Be a brand.

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Social Media and the Perils of Monetization

B2B Memes

Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. To my mind, neither of these changes has any effect on the social aspects of his blog.

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Social Media and the Blurring of Professional Roles

B2B Memes

In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. More than ever, in the social media era it’s not what you are but what you do that counts. a book, I look forward to whatever Conley does next.

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Managing Your Career in the Social Media Era: Sources

B2B Memes

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The I cited Guillebeau’s personal manifesto as an example of one kind of e-book B2B editors could aspire to. Book Notes: An Interview with Seth Godin. (On Cogs see a job, linchpins see a platform.

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Introducing the New-Media Survival Guide

B2B Memes

Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If And if you’re a social-media maven, you may not need this book, but you probably know someone who does. Related posts: Managing Your Career in the Social Media Era: Sources. Not that impulsive?

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Six New-Media Principles: Introduction

B2B Memes

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. Related posts: Managing Your Career in the Social Media Era: Sources. Social Media and the Decline of Editing.

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A Leap-Day Special

B2B Memes

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). Atoms being what they are, I haven’t discounted the new paperback edition of the book.

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