Paul Gillin

JULY 29, 2013

Consider the case of Reza Aslan , a religious scholar and author of the controversial new book, Zealot: The Life and Times of Jesus of Nazareth. Green, who had clearly not even cracked the cover on Aslan’s book. As of this moment, his book is the top seller on Amazon. Reza Aslan is making out like a bandit.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

MAY 4, 2012

Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field. I’ve already made three or four changes to my daily routine as a result of insights I gained from this book, and that’s good enough to merit an enthusiastic endorsement.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

OCTOBER 3, 2013

At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Cisco Connected Futures. Connected Futures is a little-known gem.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

MAY 31, 2010

Technology Leadership Council is hosting its second annual Social Media Summit. We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. I can’t wait to hear about his next book. On Thursday, June 3, the Mass. Sign up here.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I picked a few quotes from the e-book that I really like. I love this content concept, and it’s an idea more B2B marketers could adopt.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Tags: Social Media communities influence marketing social_networks. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 10, 2013

The fact that he did get away with it is one of the sub themes of Opting In , Brill’s new book about social product management. Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Telling Stories. Opening Up.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. 10 Things Direct Marketers Can Do to Take Advantage of Social Media. I downloaded and read most of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MARCH 13, 2012

These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion. IDC Forecast.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. This is the time of year when a lot of people make predictions.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

DECEMBER 18, 2011

Whether it’s a 6-hour flight home or over-the-river-and-through- the-woods, every trip is a little shorter with good book. Now, Amazon allows you to share your favorite books with your friends. Amazon.com. Each loan lasts 14 days and are automatically returned to your library at the end.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

AUGUST 29, 2012

If you’d like to be notified when the book is available, please comment below or drop me a line. The Dry Max crisis came at a time when P&G was engineering a companywide shift toward customer engagement through social media. It’s due to be published this fall. You can’t join a community at a time of crisis.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

FEBRUARY 27, 2013

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. I have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge. You #keyword #spammer #you.”

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

AUGUST 19, 2011

Wright had to explain that the discount deal the customer had booked was clearly marked as nonrefundable. Wright patiently explained that the practice was standard operating procedure for cash customers in the hospitality industry and that the charges were routinely reversed within a few hours.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

DECEMBER 1, 2010

For the first time in 20 years, the link and the URL are losing market share,” he said, noting that there is no standardized way to link to the page of a digital book. The the first time in 20 years, the link and the URL are losing market share,” he said, noting that there is no standardized way to link to the page of a digital book.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

APRIL 18, 2012

Tweetups can be used for anything from attracting fans to a concert to promoting a book-signing or store opening. “Tweetups” are physical meetings organized on Twitter using hash tags, and anyone is invited to come. Twitter is evidence of the power of simplicity.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. The target publication date is late 2012.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 17, 2012

Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done. The company has also transformed its internal communications using social networking technologies anchored by IBM Connections. Winning organizations today stand for new ideas,” he said.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

SEPTEMBER 6, 2011

Shirky (right) is the author of two influential books about online sociology and has been a thought leader on the Internet since the mid-90s. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 28, 2011

In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. Playing pays off. Demand-Driven Economics.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

AUGUST 4, 2012

Reading books. I was teaching social media and he had a small agency, Morrissey & Co., He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. All is well.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

SEPTEMBER 15, 2011

One of the most illuminating books I’ve read on this topic is Influencer Marketing by Duncan Brown and Nick Hayes. The authors argue that the influence of media in general, and social media in particular, is greatly overrated. The danger of this approach is that social media is more about quality than quantity.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Market share research; awareness research; media citations; analyst research. Reputation. Leadership.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. Media Dividend. It’s a lot harder and costlier to train technology experts to write than it is to teach writers what they need to know to about technology. What’s that going to cost you?

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 4, 2012

I am also quoted on the back cover of the book, although I did not get a chance to read the full volume until recently. Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

FEBRUARY 15, 2014

The factors that once made social media so appealing – accessibility and openness – have become a liability. Last week David Spark launched an ebook that provides important updates on the social media practices that many of us have long taken for granted – but perhaps shouldn’t any more.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 12, 2011

This is a practical and useful book that every marketer who’s struggling with the new world of democratized publishing will find of value. This book is written in clear, declarative and hype-free language. Content Rules doesn’t pretend to be a visionary treatise on the future of social media. Why didn’t I think of those?

Rules 50

Rules Social Marketing Content Blogger 50