Buzz Marketing for Technology

MARCH 9, 2009

So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist.

Social Media 100

Social Media Media Planning Tagging 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

Social Media 100

Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think. at Kevin P.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. Tweet This!

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! A persona that would tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations.

Contacts 100

Contacts Tips Social Media Sales Qualified Leads 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. “Adapt or Die” – Billy Beane.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What does “good” in this new age look like?

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. I picked this saying up from Gary Vaynerchuk’s new book.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I picked this saying up from Gary Vaynerchuk’s new book called Crush It. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. There was a section on books that were “Frequently Bought Together” with my book. Then there is a section on books that “Customers Who Bought This Item Also Bought” with my book.

Amazon 100

Amazon Facebook Ideal Customer Profiles Tagging 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. I picked this saying up from Gary Vaynerchuk’s new book. Social Media is not a campaign it’s a commitment! Send this page to Print Friendly. Email this to a friend? B2B Marketing Content: Lure or Lasso?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

MARCH 17, 2009

As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

JANUARY 14, 2010

The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business? Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. Tweet This! Digg this!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

DECEMBER 11, 2008

He will also be releasing a new book called Me 2.0: In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC! He is the author of “Me 2.0:

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0,

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

APRIL 6, 2010

A persona of your buyer that could tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status with Facebook. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Think that sounds like the future years from now? Think again – it happened to me last week!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

APRIL 9, 2009

In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Find Dan's book Me 2.0 In a world of changing business practices and uncertain futures, Me 2.0 on Amazon.com.

Case Study 100

Case Study Case Studies Tagging Network Marketing 100

Buzz Marketing for Technology

AUGUST 11, 2010

Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. Send this page to Print Friendly. Email this to a friend?

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

social media. Wikipatterns book. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. Buy the book | Learn More.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking.

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) Japanese Business Culture & Social Computing. fix Social Security? Book Review. Social Computing.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

MARCH 7, 2012

How writing a book can help generate awareness and build reputation. After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. -

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

JULY 15, 2008

Personal Branding con i social media di Luigi Centenaro. via Luca) Ecco un agile e-book gratuito che consiglio di leggere (io l’ho. Si tratta di “Personal Branding con i social media&# di Luigi. Google e Media sociali. . - Giuliana Guazzaroni. Twitter Updates. follow me on Twitter. appena fatto).

Google 100

Google Web 2.0 Wikipedia Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. See complete list of Recent Media.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. chrisbrogan.com. Newsletters. Make Your LinkedIn Profile Work for You.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JUNE 23, 2008

The other day I mentioned Alfie Kohn , best known for his book, Punished by Rewards , which I devoured when it first came out and still return to from time-to-time. Many of us are struggling with ways to encourage the use of social media in the workplace. Sometimes They Just Arent Ready » De-Grading the Workplace.

Web 2.0 100

Web 2.0 Wiki Work Management Training 100