Biznology

AUGUST 4, 2014

Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. It’s a concept my friend, and Biznology’s own, Mike Moran explains in his book. The post Maximize your social media marketing with Twitter’s new analytics appeared first on Biznology. Not a Twitter advertiser?

Social Media 80

Social Media Analytics Social Marketing Media 80

Biznology

APRIL 30, 2013

I have been consulting some bouncing social media babies recently and they’re doing it right. Do your best to not allow your burgeoning social media empire to go on autopilot. There’s an amazing book by Anne Lamott called Bird by Bird. Always remember, people don’t like being collected.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

OCTOBER 8, 2013

The Best Book Reviews Money Can Buy. 2) You really don’t need fake reviews: While I haven’t done this in a while, it worked like magic back when I helped my friend Paul Barrett promote his book, Glock: The Rise of America’s Gun on the gun world’s sundry message boards and forums. Give Yourself 5 Stars?

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

JULY 16, 2013

If you consider it as scrap-booking or doing an historical retrospective of your company’s culture of history, it’ll make much more sense. Sometimes scrapbooking just means capturing the flowers and lovers of your life pressed into the book as-is. How to start? Don’t worry, you’re not alone, either.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

SEPTEMBER 5, 2013

My audiences range from sophisticated business executives and astute social media users to social media novices. Before social media and the Internet knowledge of our skills, abilities, hobbies and accomplishments was restricted to those we knew or chose to reveal ourselves to. LinkedIn, are you listening?

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Social Media Linkedin Personalization Brand Identity 80

Biznology

DECEMBER 8, 2021

She is the founder and CEO of Serna Social, a social media consulting agency focused on social media governance, risk, security and strategy. Sue pioneered many industry best practices that the world’s largest companies use to keep their social media footprints safe. Dr. Alan Grant (Jurassic Park).

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Nothing seems like the right approach. No worries.

Social Media 80

Social Media Media Lock-In Work Management 80

Biznology

DECEMBER 15, 2011

The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s. Image via Wikipedia.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Biznology

DECEMBER 14, 2016

In the posts from fellow Social Media Examiner contributor Stephanie Sammons , you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric. Click here to watch the webinar–no opt-in required. Like this post? Sign up for our emails here.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

DECEMBER 16, 2010

Some books deserve to be read and re-read. Internet marketers are constantly talking about engagement, but they often overlook the engagement of their own employees when bringing about the big changes needed to implement social media in their organization. This book explains why. Cover via Amazon. You'll get advocacy.

Social Media 80

Social Media Social Marketing Planning Media 80

Biznology

MARCH 27, 2019

On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. The book is called Marketing Rebellion: The Most Human Company Wins. In the interview, Mark talks about the original social media “community manager” role. Those were exciting times!

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Biznology

NOVEMBER 23, 2011

The topic of Social Media ROI, due to its complexity and scope, would be better discussed in a book than in a blog, so here are some themes to think about, as opposed to being a comprehensive analysis of this somewhat controversial area. Discussions on the ROI for Social Media tend to be very polarized.

Social Media 80

Social Media ROI Media Social Networks 80

Biznology

JUNE 8, 2010

And she started arguing with me that we had it wrong and that it was written down for afternoon "in her book." If this sounds like a silly question, it is, but it's how many of us approach social media. Too often, I run into people who are fighting social media or, worse, fighting in social media.

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Social Media Media Social Marketing Act-On 80

Biznology

OCTOBER 3, 2011

I talk to folks about social media all the time. Most people are worried that they don’t know what to do in social media. I’d like to convince you that you really do know what to say in social media. To channel your inner social media person, play this mind game with yourself.

Social Media 80

Social Media Media Twitter Act-On 80

Biznology

MARCH 13, 2012

The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. I mean, even I am always fighting my desire to chase social media celebrity. Image via Wikipedia.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

JANUARY 9, 2011

That's dandy and catchy, but an often neglected aspect of it is that this online biography is not only being written by the main agent, but by many others sharing the social media space with the author. Most users of social media are probably in between the two extremes.

Social Media 80

Social Media Media Privacy Wikipedia 80

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How How do I measure social media return on investment (ROI)?” The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI.

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Case Study Case Studies Social Media Studies 80

Biznology

OCTOBER 23, 2012

In many ways, the social web is the closest thing we have, thus far, to a smart drug with guarantees of making increasing your IQ well above the horsepower that genetics and God intended. If you’re interested in learning more about this subject, I can recommend the book Is the Internet Changing the Way You Think?:

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. It’s not true.

Social Media 80

Social Media Media First-Mover Advantage PR 80

Biznology

MARCH 30, 2022

This month we’re pleased to feature Consultants Collective member consultant and Social Media Strategist, Personal Branding Expert, Innovation Evangelist, and LegalTech Enthusiast, Sameena Kluck. What’s the last book you read? I love to even do that in neighborhoods in my own city. Eleanor Oliphant is Completely Fine.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Curation 104

Biznology

JANUARY 17, 2011

Instead, I threw myself and my agency into blogger outreach and social media marketing. The more social media marketing and blogger outreach AH did for its clients, the more these clients dominated the first page of Google. These mentions are sourced from social media news that is both authentic and optimized for search.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

OCTOBER 5, 2011

But if you are trying to guess where we’ll see the next revolutionary step in social media — as opposed to the much-easier-to-predict incremental improvements — you have to focus where the biggest opportunities are, the undiscovered country somewhere out there. The social media role, so far.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing. ” Morning Runs.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

APRIL 29, 2021

This month we’re pleased to feature Consultants Collective member consultant and social media expert, Casey Hall. What is the last book read? I’ve half-read a bunch of books recently, but the last one I finished was The Power. Social Media Consulting? What is your favorite hero in fiction?

Consulting 104

Consulting Ideal Customer Profiles Profiling Social Media 104

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. I’ll find and revive them. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

NOVEMBER 2, 2020

This is the oldest trick in the book, but is oddly missing from many B2B websites. You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. Motivate visitors to fill out a webform.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

MARCH 20, 2018

Too many of them read like something a used car salesman might tell you as you walk onto the hot dusty lot along the lines of the false-charming “book of jokes” that you might deliver at Toastmasters. ” The state of earned media blogger outreach. ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

SEPTEMBER 1, 2011

What I do is have my marketing manager go through all of the books and blog posts I have written and extract sentences that she gives me for my approval. I didn’t set out to do this, but it just worked out that way. I don’t actually post any of those tips myself–I am just too busy.

Social Media 80

Social Media Media Domain Twitter 80

Biznology

JUNE 19, 2018

Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. We create and develop social media accounts , as well as content for these accounts to be released strategically over time to the accounts. Creative strategies to improve your brand’s online reputation.

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Process Class Google Social Media 175

Biznology

JUNE 30, 2016

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me.

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

NOVEMBER 16, 2017

With social media dominating our lives today, the behavior of company employees and external customers is intertwined, presenting new opportunities for strengthening company brands. Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

JANUARY 7, 2021

Example: A dry cleaner I know started opening on Sunday because the owner was there doing the books, anyway. Example: In response to the pandemic, my favorite neighborhood cafe stepped up their social media to keep in constant touch with their followers and began having outdoor music events to keep people’s spirits up.

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

Biznology

MAY 4, 2017

Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He specializes in helping organizations understand and use social media to build their brands and strengthen customer relationships.

PR 135

PR Practices B2B Blogger 135

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. We think the practice of content marketing can be very valuable to companies, and the whole book is about how to do it without creating content shock.

Lead Ranking 165

Lead Ranking Lead Scoring Brand Identity Branding 165

Biznology

JULY 12, 2017

How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. In a recent article, SAP ‘s Nicholas Kontopoulos mentioned that social selling has become another form of spam. He wrote: Social media is now just amplifying the bad selling behaviors of salespeople.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Ranking 145