Adobe Experience Cloud Blog

APRIL 7, 2011

To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. book is to embrace Sales 2.0 Konrath’s book, Selling to Big Companies, compels you to look at more efficient methods to sell. By Anneke Seley. By Jill Konrath.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

InsightSquared

FEBRUARY 27, 2018

Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. Salesforce.com and other CRMs have similar APIs around both contacts and leads. Put yourself into the shoes of a software sales rep. One of your goals for the call is to get this prospect to sign up for a free trial.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. What books are you reading?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

Brandpoint

MAY 18, 2020

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. The quality of that content has become so important that 72% of the most successful organizations in the U.S.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Marketing Insider Group

JULY 28, 2015

If you enjoy that, his next book on leadership is even more profound. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Advertising Agencies 100

Heinz Marketing

DECEMBER 9, 2021

Starting from ground zero with a book of business, Adapt has made it so easy to research and outreach to potential clients, and all I need is their LinkedIn page! What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. Reviews/rating: G2 Rating: 4.3 / 5.

B2B Sales 69

B2B Sales Enterprise Management Zoominfo Work Management 69

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue.

Top of Funnel 72

Top of Funnel Cold Calling Lead Ranking Sales Cycle 72

ViewPoint

MAY 13, 2016

A couple of years ago I wrote a blog for Salesforce.com about lead definition. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. All because the CEO did not insist on a common definition of a lead. Define what a lead is. Answer the questions: What do we sell?

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Webbiquity

MARCH 12, 2019

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. Engage, Inc.

eCommerce 196

eCommerce Burn Rate Salesforce.com Click Rate 196

ViewPoint

AUGUST 14, 2013

Have you reviewed a new book for The New York Times ? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. The next PowerViews will be with Nick Stein of Salesforce.com. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post?

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. When I ask myself how much I read, it is maybe one book a month. Linda and her team are taking a different path. We’re ending our dependency on eBooks.” And no wonder. “We The Way People Learn. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

SWZD

SEPTEMBER 30, 2019

We also asked Mary about books that have impacted her thinking. She said what stood out to her from this book is the question of “How do you make yourself unique and what is the unique insight you are bringing to the market? Celina’s original team has built a great brand that still has strong loyalty to this day.”.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

They are book authors, analysts, top bloggers, world-renowened speakers, and more. Author of the bestselling book: Landing Page Optimization, and CEO of SiteTuners. Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Colin Powell. And who can forget the Red Hot Chili Peppers? Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Markempa

MAY 24, 2021

You recently wrote a book on this topic. I’d love to know the story behind why you wrote the book Brand Activism and why now? I was thinking perhaps Salesforce.com or Apple. By the way, I’m glad you did mention Salesforce.com because its leader is one of the pioneers in this area is Marc Benioff. Anyone else?

Activities 76

Activities Branding Brand Identity Planning 76

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The Salesforce.com survey included a nice balance of B2B and B2C participants. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

B2B Marketing Analytics

AUGUST 2, 2020

For every deal (especially in the enterprise space), countless marketing touches are involved from web engagement (visits, clicks) to email engagement, webinars, e-books, white papers, in-person events, and the list of all the touches goes on and on.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Biznology

APRIL 2, 2015

In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed. Here are some of their predictions. B2me,” is the appealing term for this direction coined by Joseph Puthussery of Cisco. Look at e-commerce and social media,” he says.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

InsightSquared

JUNE 13, 2019

“Using a combination of information from my sales management team, the new AI Forecast capability from InsightSquared, and some gut instincts based on experience, I can accurately determine my bookings forecast,” said Steven Keilen , VP of Sales and Customer Success at InsightSquared. “My

Marketing Management 48

Marketing Management Forecasting Marketing Attribution Paid Search Agency 48

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. These rules require a little script writing, which is always a negative in my book, but nothing fancy. This applies both to SalesView and Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Vidyard

JANUARY 17, 2017

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. Calendly Used for: Automating your scheduling, booking meetings. All in all, for a free CRM tool, you can’t beat it!

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

accelerate agency

SEPTEMBER 21, 2021

Book a Consultation The importance of customer lifetime value in SaaS Understanding your CLV is especially important to subscription businesses. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. Customer lifetime value is also referred to as CLTV or LTV.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

markempa

DECEMBER 12, 2016

Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

accelerate agency

SEPTEMBER 21, 2021

Book a Consultation The importance of customer lifetime value in SaaS Understanding your CLV is especially important to subscription businesses. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. Customer lifetime value is also referred to as CLTV or LTV.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. . For inspiration and expertise in tracking important metrics get in touch with accelerate agency and book your free 30 min consultation. . LTV should be greater than customer acquisition costs. Recovery of CAC in less than 12 months.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

ViewPoint

FEBRUARY 23, 2018

Scott Brinker , author of Hacking Marketing, a great book about agile practices in marketing, sheds more light. It’s a specialized tool that syncs with Salesforce.com and other CRMs. Here’s Scott’s Agile Marketing Manifesto: Many small experiments over a few large bets. Testing and data over opinions and conventions.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #4 – Personas – from there you can compile a buyer persona with a minimal investment.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Marketing Qualified Leads 100

InsightSquared

MARCH 8, 2019

From there, I was able to hit more prospects, make headway into accounts I’d been having trouble with, and book more meetings–big wins. Once I got into a rhythm, I found myself having more conversations–small gains. Personal Accountability.

Zoominfo 265

Zoominfo Work Management Outreach Linkedin 265

Convince & Convert

JUNE 8, 2012

Thanks always to Argyle Social for sponsoring the podcast, also from Infusionsoft , Janrain , and of course Jim Kukral himself, at Digital Book Launch. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. Jay’s Thought of the Week.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t. That’s a mistake.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Vidyard

JANUARY 17, 2017

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. Used for: Automating your scheduling, booking meetings. All in all, for a free CRM tool, you can’t beat it!

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

MAY 26, 2013

Book in for a free Marketing Health-Check and enter the 3 Days of CeBIT, 3 iPad Mini’s to Win draw. PS: You can register for a free Exhibition ticket through Salesforce.com (a saving of $99). See live the CeBIT Social Media engagement team at work! SCEC, Hall 6. Marketo’s booth with a Free Marketing Health-Check. Cloud Expo, Hall 4.

Marketing Budget 48

Marketing Budget Salesforce.com Digital Marketing Funnels Marketo 48