WebMarketCentral

OCTOBER 22, 2007

Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events. You can refine searches by location and keyword, and access a variety of job-seeker tools.

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WebMarketCentral

MAY 12, 2009

We wrote an e-book that covers how B2B marketing differs from consumer marketing, called What Marketing Directors Need in a B2B Marketing Consultant. Donaldson ("Red") and Cris Rominger of B2B Communications. It’s a question we hear a lot. And for good reason. Either way, you’re still marketing to a human being – right? Yes and no.

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WebMarketCentral

OCTOBER 7, 2005

Her book Dickless Marketing: Smart Marketing to Women Online is raising eyebrows and helping smart marketers improve their results, and her witty and widely-read blog was honored as one of the Best Blogs of 2005 by Marketing Sherpa. And, I wrote a book on Smart Marketing to Women Online. The experience was less than pleasant.

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WebMarketCentral

SEPTEMBER 18, 2006

The professional services marketing experts at RainToday will be hosting a valuable Webinar on " How to Lead Masterful Sales Conversations " October 5th and 10th. Shifting gears, the selection on the Top Marketing Books page at WebMarketCentral had been getting a bit stale; it has now been completely updated with new titles such as Blogwild!

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WebMarketCentral

OCTOBER 24, 2007

is now run using established processes; 2) marketing and sales organizations are broken because they lack such processes; 3) companies can create an "unbeatable" competitive advantage by incorporating an overarching sales and marketing process, borrowing principles from the manufacturing realm. The inevitable outcome—surprise!—is

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WebMarketCentral

MAY 29, 2007

Most business and marketing books are written for the broadest possible audience, have the tone of a motivational speaker, and offer specific, concrete guidance on topics such as drawing more web traffic, better organizing your time, or closing the big sale. Three interesting facts from the book that you may or may not have known: 1.

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WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified.

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WebMarketCentral

AUGUST 20, 2006

But given that the report was written by 11 experts in Web marketing and sales, each of whom (natch) has distinct opinions on the topic, it should have been titled "The 11 Pieces of Advice You Can't Sell (or Market) Without." Although the publication is targeted at sales people, it's well worth the read for marketing professionals as well.

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WebMarketCentral

MAY 23, 2007

Briefings offers newsletters, videos, reports and tip books to help professionals sharpen their workplace skills, improve productivity and become a more effective team player and leader. AD: Personal sales, telemarketing, direct mail, email and affiliates. WMC: How do you market and promote your business?

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WebMarketCentral

DECEMBER 6, 2006

Marketers promote products, and sales professionals sell them. According to Forbes , "up to 7% of an enterprise's gross sales are captured by return costs," amounting to a staggering $100 billion per year in the U.S. Understandably, both groups focus on a one-way flow of products -- out the door and into the hands of customers.

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Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

MAY 28, 2009

Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

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WebMarketCentral

AUGUST 24, 2009

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. You never correct yourself.

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WebMarketCentral

DECEMBER 3, 2009

The goal, as she states it, should be rather on "maximizing lead volume at an acceptable (profitable) cost/lead." 9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

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WebMarketCentral

AUGUST 2, 2005

Check it out at [link] In 2002, I wrote my first book, The Marketing Toolkit for Growing Business , and it has really helped expand my business. I'm now at work on my second book for Dearborn Trade Publishing, due out next year. Small business leaders need to understand that marketing involves a process too.

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WebMarketCentral

FEBRUARY 20, 2008

Sales continued falling to 212,017 in 2004, its worst performance since 1992. Despite the poor sales results, Goodby's work won lots of advertising awards and accolades and did plenty to reaffirm the shop as one of America's premiere creative agencies. They're completely focused on my business and the impact they can have on it."

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Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 6, 2007

According to MarketingSherpa , “Unless you are marketing to a community-centric target audience, such as IT professionals, many B-to-B customers/prospects will tune out nontraditional messaging in favor of a direct sales effort.” It's rare to find an individual with both viral and traditional B2B PR skillsets, which is why marketing agencies (such (..)

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WebMarketCentral

JUNE 13, 2005

According to a recent study commissioned by The Sales Board , the #1 reason that companies (and, for big-ticket items, individuals) choose to buy from one company over another is their relationship with the sales representative. Think about all of the vendor relationships you have.

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WebMarketCentral

JULY 11, 2008

In writing Marketing That Matters , authors Chip Conley and Eric Friedenwald-Fishman, not content merely to provide an above-average book on marketing strategy, instead wrote an impressive book on marketing strategy—with a point of view. If your political leanings are left of center, you'll like (most of) this book.

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WebMarketCentral

MAY 20, 2009

Bulldog Solutions ’ logo is so memorable that it wins in my book. Could it be a blue sales funnel with blobs in it? All logos are shown at 1.5 inches wide. Three to four of them need updates to make them work in a Web 2.0 The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Mysterious.

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WebMarketCentral

DECEMBER 6, 2007

Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

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WebMarketCentral

JULY 30, 2008

A book written by an economist, that attempts to use economic theories to explain pretty much everything in life, probably sounds more like a cure for insomnia—perhaps even masochism—than a page-turner. While Harford's book is very, very good, it does have three minor weaknesses. Not an easy task, but possible.

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Work Management Tagging Correlation Marketing Management 20

WebMarketCentral

JULY 30, 2007

Online comic books; a light-hearted treatment of the real problems solved by a company's products or services are an easy and quick to read alternative to blogs or podcasts. However, they are also more expensive to produce and must be carefully designed to avoid campiness.

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Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

MAY 4, 2009

SEO social media interactive PR?

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PR Best Practices Blogger Copywriting 20

WebMarketCentral

SEPTEMBER 2, 2005

Ever purchased anything online, maybe a book or CD, perhaps some jewelry, say back in 2001? Do you sell products online? Are you absolutely positively certain that you comply with EVERY state and federal tax statute enacted in the last 100 years? Are you certain that the online retailer paid all appropriate taxes on your purchase? Disturbing?

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WebMarketCentral

DECEMBER 4, 2008

contests, giveaways, coupons, sales of half-price gift certificates) will triple over the next five years to become the biggest category in online marketing. Others (such as Rob Enderle ) aren't so sure; promotions may be easy to measure, but without advertising support, they can lose a lot of effectiveness.

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