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B2B Memes
FEBRUARY 28, 2012
To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). This is just a one day sale, more or less, so if you’re tempted, don’t wait.
B2B Memes
DECEMBER 5, 2011
Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. As a book collector, I’m pleased that books will be more beautiful. And is there any effective e-equivalent of a pop-up book?
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B2B Memes
JANUARY 24, 2012
Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. This realization came to me last week as I attempted to lean back and survey my achievement, such as it was, in publishing my first e-book, the New-Media Survival Guide. It can’t be done.
B2B Memes
FEBRUARY 14, 2012
In the book world, at least, it’s been common to distinguish between three types of publishing: traditional publishing, vanity or subsidized publishing, and self-publishing. (As Digital technology has made it possible for authors to produce, market, and distribute their own high-quality, low-cost books, whether in electronic or digital form.
B2B Memes
JANUARY 31, 2012
Thanks to e-book and print-on-demand technology, the risks are low and the potential for rewards—though not perhaps of the kind you’d expect—high. As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous.
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