The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. Douglas Burdett, host of The Marketing Book Podcast.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

JANUARY 26, 2024

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Marketing 6.0:

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. That’s what this book is all about.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 8, 2023

Edinger About the Book Growth is a leadership issue, not a sales issue. He has written two other books and over a hundred articles in Forbes and Harvard Business Review, among other publications. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). What's In the Book Jonah Berger spells out his rationale for writing Magic Words in the Introduction. ".

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

The Forward Observer

JANUARY 5, 2024

by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review? It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Any Insights Yet?”

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Marketing Insider Group

OCTOBER 26, 2020

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review. In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. More so, 58% report it is not an effective use of time.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Inside this book, you’ll: Discover how to create life-changing experiences that leave a lasting impact on your audience.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 3, 2023

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book How do you break through the noise? With this book, you’ll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work. Douglas Burdett, host of The Marketing Book Podcast.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The methods within this book are simple, authentic, and effective. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Excerpts from the book: The only purpose of advertising is to make sales.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

NOVEMBER 17, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? In this book, he walks readers through his scalable, strategic approach. With a meaningful content marketing strategy, you can.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. This makes Escape from Model Land: How Mathematical Models Can Lead Us Astray and What We Can Do About It (Basic Books, 2022) a book all marketers should read. What's In the Book Escape from Model Land contains ten chapters.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71

Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. If you aren’t yet sure of whether you will benefit from this book, check out some of the checklists I mention above on the book’s website here (use password: Hybrid123).

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

B2B Marketing Directions

JUNE 4, 2022

Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Webbiquity

MARCH 2, 2017

Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). It’s all a few clicks away. Deb Calvert.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

AccuData

JUNE 14, 2021

Book Review. Whatever the case, the gathering as a whole appeals to our desire to fantasize. This social community is one hundred pc kid-tested kid-approved.Connect with associates see which books are in style. Reviews Of Adolescent Books. Itâ??s

Marketing Proposals 40

Marketing Proposals Press Impressions Pricing 40

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

B2B Marketing Directions

JULY 16, 2023

Source: Amazon In his new book, Evolutionary Ideas: Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd., Evolutionary Ideas is one of the newest in a group of books that deal with the application of behavioral science principles to marketing and other aspects of business.

Marketing Management 52

Marketing Management Amazon Trigger Marketing Loyalty 52

B2B Marketing Directions

JULY 9, 2022

The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences. However, the authors note that the methodology described in the book can be used for selecting any information technology. Chapter 14 explains how to design and conduct an effective bake-off.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Webbiquity

NOVEMBER 12, 2018

This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” Far more than a list, this book places the different types of tools in context, to help you understand what fits where, and it links through to additional detail anywhere you need it.”

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing. Many of these books probably contain useful information and insights.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

B2B Marketing Directions

OCTOBER 22, 2023

Decoded is one of several books that address the vital psychological aspects of marketing. Phil Barden clearly states his objective for the book in the preface, where he writes: "The goal of this book is to share what I have learned on my journey about bringing decision science to life for marketing.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55