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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script | B2B

While I dutifully watched (suffered through) all of the Harry Potter movies – that story doesn’t even come close to Star Wars in my book. The long version of his comedy routine is embedded below and the good stuff starts at 1:35 – and here’s a link to the Shorts version on YouTube if you just want to get it. Of course, I was floored.

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What makes content valuable in an AI world?

Kevin Indig

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. As a result, the user experience suffers.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Williams was published. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. So how do you keep them on your site to read your stuff? What about you?

Ning 100
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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

You don’t have to publish on every one of the available platforms. If you build your audience on Instagram, or build it on Tiktok or on Youtube, you have to have a strategy to move that audience back to your own channels at some point. In any organization we only have a limited amount of what I call content energy.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You build the page and embed SEO-enhanced YouTube videos into it. You do the keyword research.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. They published the eBook as web pages, in addition to the download. Ardath Albee's book eMarketing Strategies for the Complex Sale.