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| | BIZNOLOGY
DECEMBER 2, 2014 [Books, Publisher] What is Social Media Marketing?
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. development (is anyone listening?),
| | BIZNOLOGY
FEBRUARY 8, 2013 [Books, Publisher] Social business, the forest and the garden: Your intranet is not the Internet
Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Williams was published. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Why does that happen? On the contrary.
NOVEMBER 11, 2015 | HUBSPOT
[Books, Publisher] The Best Promotional Product Videos Ever (And Why They Make You Buy)
SEPTEMBER 11, 2015 | SNAPAPP
[Books, Publisher] Dispatch from CMW: Recapping Day Two
DECEMBER 2, 2014 | BIZNOLOGY
[Books, Publisher] What is Social Media Marketing?
NOVEMBER 25, 2014 | BIZNOLOGY
[Books, Publisher] One person can change the world. Thank you, Internet
NOVEMBER 13, 2014 | WRITING ON THE WEB
[Books, Publisher] Your Business Blog Sweet Spot: How to Find It and Keep It
SEPTEMBER 22, 2014 | MARKETING ACTION
[Books, Publisher] 15 Ways to Repurpose Your Content and Find Eternal Happiness
| | BIZNOLOGY
NOVEMBER 25, 2014 [Books, Publisher] One person can change the world. Thank you, Internet
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. With a one-two Slideshare-YouTube combination, you can really expand your recognition.
| | ACQUIRING MINDS
SEPTEMBER 18, 2008 [Books, Publisher] Crowdsourcing: Wikipedia vs. The Economist
Is journalism threatened by Wikipedia? Recently, the Economist published an article on crowdsourcing that discussed the past and future of this social medium where idea generation is outsourced to online crowds. The author illustrated the success of crowdsourcing with examples drawn from Wikipedia, the Library of Congress (using Flikr) and Google. In addition, a volunteer model such as Wikipedia would be disrupted should Wikipedia evolve to a for-profit business. Tags: the Economist crowdsourcing Wikinomics Wikipedia wikis
| | WRITING ON THE WEB
NOVEMBER 13, 2014 [Books, Publisher] Your Business Blog Sweet Spot: How to Find It and Keep It
Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Wikipedia. Let me know which sites are tops in your book in the work you do… hit the comment link and submit. Go to blogs4leaders.com, and download my free Shortcuts to Publishing a Leadership Blog. They won’t stay.
| | WRITING ON THE WEB
AUGUST 29, 2012 [Books, Publisher] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Wikipedia. Let me know which sites are tops in your book in the work you do… hit the comment link and submit.
HUBSPOT | WEDNESDAY, NOVEMBER 11, 2015 [Books, Publisher] The Best Promotional Product Videos Ever (And Why They Make You Buy)
One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. The company's CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his Will it Blend? The company even has its own Wikipedia page dedicated to the series. Six days later, we had six million views on YouTube. series. MORE >>
BIZNOLOGY | MONDAY, MAY 7, 2012 [Books, Publisher] How to clean up a cluttered website? Content analytics is the answer
Panda (Photo credit: Wikipedia). That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You build the page and embed SEO-enhanced YouTube videos into it. Acrolinx IQ is a content quality tool that can help us govern content and publish only the highest quality, optimized content. Mike’s book Do it Wrong Quickly is still the best source for this information. And duplicate content is ever more problematic. What’s the solution? MORE >>
BIZNOLOGY | TUESDAY, JULY 16, 2013 [Books, Publisher] Fill in your entire social media timeline backlog
Go around the office, dig through your websites, your about us pages, your old newsletters and office news mimeographs and start scanning, transcribing, recording, and transferring from Betamax to HD and upload to Soundcloud, Youtube, Flickr, Picasa, Instagram , Tumblr, Vine, and, of course, onto the proper place and the proper date and time on your own personal or corporate blog. If you consider it as scrap-booking or doing an historical retrospective of your company’s culture of history, it’ll make much more sense. know about you. So, you only have a couple-dozen? MORE >>
WINDMILL NETWORKING | WEDNESDAY, AUGUST 22, 2012 [Books, Publisher] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
That of course is a legitimate source of power on the web today in this Era of the Citizen Influencer where everyone can publish and have a voice. But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. For instance this last update says to include ‘offline influential factors like book authorship’. Social influence matters to businesses. What about Customer Service? MORE >>
HUBSPOT | FRIDAY, DECEMBER 30, 2011 [Books, Publisher] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published. Ebook - An ebook is an electronic version of a printed book. These are typically published in PDF form. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. On the web today, things change fast. MORE >>
- [Books, Publisher] 15 Ways to Repurpose Your Content and Find Eternal Happiness MARKETING ACTION | MONDAY, SEPTEMBER 22, 2014
- [Books, Publisher] Digital Marketing Glossary, Part 2 MARKETING ACTION | MONDAY, FEBRUARY 24, 2014
- [Books, Publisher] How to Put Social Media Marketing to Work for Your Company CONTENT MARKETING TODAY | MONDAY, JANUARY 30, 2012
- [Books, Publisher] 100 Cool Things You Can Do With RSS " Accredited Degrees BUZZ MARKETING FOR TECHNOLOGY | MONDAY, OCTOBER 20, 2008
- [Books, Publisher] 100 Cool Things You Can Do With RSS BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 16, 2008
- [Books, Publisher] Why eBooks Are Better Than Whitepapers HUBSPOT | MONDAY, JUNE 28, 2010
- [Books, Publisher] Dispatch from CMW: Recapping Day Two SNAPAPP | FRIDAY, SEPTEMBER 11, 2015
- [Books, Publisher] How to put the "Viral" in B2B Marketing Viral Campaigns? CONNECT THE DOCS | THURSDAY, MARCH 18, 2010
- [Books, Publisher] Hail to the Content Chief: Content and Social Media Marketing Tips and Tricks, from the Campaign Trail and Beyond WINDMILL NETWORKING | WEDNESDAY, OCTOBER 17, 2012
- [Books, Publisher] JOLT - Journal of Online Learning and Teaching BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JUNE 23, 2008
- [Books, Publisher] The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- [Books, Publisher] Understanding the Backchannel : Ruminate BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008