Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? They published the eBook as web pages, in addition to the download. Ardath Albee's Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) E-Mail (Required, not published ). Book Review. FAST White Paper. argues that his own blog â?? . -

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

Social Media 80

Social Media Media Internet Marketing Google 80

Hubspot

JUNE 28, 2010

They’re simple to create and inexpensive to produce – You don’t need a publisher or a printer! Create a landing page, add a call-to-action on your website, blog about it, put a link your email signature, email it to your friends/partners/vendors, post a video on YouTube , tell your fans and followers.

Budget Programs 28

Budget Programs Wikipedia Marketing Budget Thought Leadership 28

Biznology

DECEMBER 2, 2014

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” There are a lot of terms and many of them merge together and most of them are very complimentary. ” Notice a strange similarity to Inbound Marketing?

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Scoop.it

MAY 24, 2022

People have written, edited, and published over 525 million blog posts already this year, and we are barely a quarter of the way through. For example, YouTuber Barely Sociable published just seven videos last year and still nets over a million views in a bad month. Source: Wikipedia.

Top of Funnel 52

Top of Funnel Marketing AI Blogger Content 52

Directive Agency

MAY 9, 2017

Account based content marketer publish content. Mediums: Podcasts, Books. Most traditionally, lead generation assets are grouped as: White Papers. Average Content Publishing Frequency for B2B + Recommendations. By consistently publishing over an extended period of time you will be able to build an audience.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85