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What makes content valuable in an AI world?

Kevin Indig

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. As a result, the user experience suffers.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ?

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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

We’re going to do a video series. You don’t have to publish on every one of the available platforms. If you build your audience on Instagram, or build it on Tiktok or on Youtube, you have to have a strategy to move that audience back to your own channels at some point. A lot of companies diversify almost immediately.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You build the page and embed SEO-enhanced YouTube videos into it. You do the keyword research.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? They published the eBook as web pages, in addition to the download. Ardath Albee's Tip.

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Dispatch from CMW: Recapping Day Two

SnapApp

Why are we publishing on every channel at once? Among others, Drew told the story of a children’s clothing entrepreneur who got her start posting dresses on Facebook, then Instagram, before ever building a dedicated website; and Orabrush , who got the attention of Walmart employees with well-done YouTube videos and well-placed Facebook ads.

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The Best Promotional Product Videos Ever (And Why They Make You Buy)

Hubspot

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. 7 Examples of Promotional Videos That Make You Want to Buy.