Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. Adobe doesn’t even have access to the 30,000-name newsletter mailing list.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

APRIL 10, 2013

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. How did a product manager get away with poking a stick in the eye of a major competitor? Telling Stories.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

NOVEMBER 17, 2010

I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. It can be flipped vertically for book reading or horizontally for Web browsing. I tend to be a late adopter, too. I was also blasé about the iPad when it was announced in January.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Paul Gillin

OCTOBER 31, 2011

A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. If we can build robotic tools that help people, we can get incredible productivity. How many times have you searched for something and you can’t find it?

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

SEPTEMBER 8, 2010

In this groundbreaking book, the authors expand upon ideas laid down in their early research that are both simple to grasp and momentous in their implications. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MARCH 13, 2012

Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. She listed five common misperceptions and realities. Misperception: Emerging markets are extremely cost-sensitive.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

OCTOBER 12, 2011

In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. The result will be a transformation of corporate productivity fueled by deep insights into customer needs. The result will be a transformation of corporate productivity fueled by deep insights into customer needs.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

AUGUST 29, 2012

If you’d like to be notified when the book is available, please comment below or drop me a line. Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

DECEMBER 7, 2010

The product of a large Irish Catholic family from Boston, he eschewed religion and demonstrated little interest in relationships during much of the time I knew him. He once told me he read three or four books a week. I was a target many times, as was IDG Chairman Pat McGovern. No one else but Tom could have gotten away with it.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. The Truth about Leads is a short book – only 101 pages – but it’s packed with sales wisdom. Reading it is two hours well spent.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 17, 2012

Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done. The idea gained a groundswell of support and turned into “the biggest productivity gain of the year.”. Get employees involved on a volunteer basis and make sure their ideas count.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

DECEMBER 16, 2010

Weak products will disappear quickly from the market, and advertising won’t be able to save them. Our range of options for buying and selling products and services will expand by orders of magnitude thanks to global connectivity. The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. The target publication date is late 2012.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

AUGUST 4, 2012

Reading books. In one of the few times he opened up to me, he spoke of his dream of selling the agency eventually and spending his remaining productive years in the classroom. ” I asked. “Someone told me you had some health issues. I hope it was just a bad rumor.” ” “I have gone zen,” he replied.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

NOVEMBER 28, 2011

” In the process, they learned the skills that have redefined office productivity. In their book, How Companies Win: Profiting from Demand-Driven Business Models , Rick Kash and David Calhoun argue that developed economies are in the process of transitioning from supply-constrained to demand-driven. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

SEPTEMBER 15, 2011

A lot of people have been talking about Hewlett-Packard lately, but I doubt it’s driving profitable sales of HP products. One of the most illuminating books I’ve read on this topic is Influencer Marketing by Duncan Brown and Nick Hayes. Influence is contextual.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Business executives buy companies as much as they do products.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. Journalists are quick learners by nature and their time to productivity is short. What’s that going to cost you? Like most things in life, it depends. Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. Then drag out the record books to compare previous increases in awareness to corresponding changes in the business, such as lead quality and conversion times.

ROI 50

ROI Paid Content Social Marketing Webcast 50