Buzz Marketing for Technology

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? This post is inspired by Seth Godin’s post, How to read a business book , which I linked to earlier this week in our link round-up. CONTRIBUTE. COMMUNICATION. TECHNOLOGY.

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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

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4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations. Simply highlighting and building in a green section into the navigation will get visitors up and clicking on the products they are interested in. Personalization.

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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This!

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. So people are looking for an alternative and that’s Facebook Advertising.

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With Facebook Pages - Who needs a Website?

Buzz Marketing for Technology

As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook.

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