Everything Technology Marketing

NOVEMBER 14, 2009

This article outlines a ten-step process any size company can use to successfully enter a new market. What are the characteristics of the ideal customer and their buying process? And lastly, it increases effectiveness and reduces risk by clearly identifying the discrete tasks necessary for success. These steps involve: 1.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JULY 17, 2013

This educational process replaces the old golf course method of developing trust. Online trust is developed through the educational process, and therefore the most trusted firm is the one that gets selected. The firm that does the best job educating them is often the one that wins the business.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Everything Technology Marketing

NOVEMBER 11, 2013

The top three factors that correlated with successful sales also predicted buyers’ satisfaction with the purchasing process and intent to continue buying services from the seller. To read the full results of the study, download a free copy of the new book Inside the Buyer’s Brain.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Everything Technology Marketing

MARCH 27, 2010

Your marketing organization will need the right people, processes, data and technology. Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100