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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

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Associated Press Includes Social Media Guidelines in 2010 Stylebook

Hubspot

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. To compile the social media guidelines, the AP revealed they considered suggestions from staff, readers and users of the Stylebook, receiving over 230 responses from readers.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. social media.

PR 20
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5 Golden Rules for a Successful Location Based Marketing Campaign

Hubspot

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! He is the author of an upcoming book, Location Based Marketing for Dummies , he runs his own podcast called The Quick-n-Dirty Social Media Podcast on BlogTalk Radio , and he blogs over at his own site.

Rules 28
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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. I try to experiment with new tools using my own sites, then apply what I learn to client work. A recent post on your blog discusses using blogs for social media. You've been a B2B marketer since 1992.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. social media functionality on a company's website or a microsite.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Divide this into three sections—strategies, tactics and tools. Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. That ought to get you started!