Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.

Paid Search Agency 111

Paid Search Agency Classified Ads Advertising Agencies Work Management 111

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

B2B Marketing Directions

APRIL 14, 2024

And saying 'is not' rather than 'isn't' when describing a product makes people pay three dollars more to get it." Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023).

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. You must achieve the high ground for two key elements in a product-led growth strategy. .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. Partly so that we can have a productive discussion & partly because the art of marketing is nothing if not an ever-changing set of terms that try to describe old concepts in a new reference frame. So, what is brand positioning? It’s business, so money.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

Heinz Marketing

APRIL 29, 2022

I’m not a productivity expert. But productivity is something I’ve been thinking about a lot lately. But that doesn’t mean I’m at peak productivity. Secrets to Productivity, Work/Life Balance and Success. By Lisa Heay , Director of Business Operations at Heinz Marketing. I wish that I was. Are you Tired?

Product 120

Product Tips Marketing Analytics Tools Barriers 120

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? Do you think that would place you in a position for success? I have published a few books of my own, and I am always seeking a way to make it easier.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

KoMarketing Associates

DECEMBER 22, 2017

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. Leadership is about CHANGE.

Digital Transformation 120

Digital Transformation Marketing Management Advertising Agencies Efficiency 120

Metadata

MAY 19, 2021

The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. No positioning and messaging? It connects the dots between your product and your prospect.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Show gratitude. It’s hard work to create a successful podcast.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing. Many of these books probably contain useful information and insights.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

B2B Marketing Directions

OCTOBER 22, 2023

Barden has over 25 years of marketing experience, having held senior positions at companies such as Unilever, Diageo, and T-Mobile. Decoded is one of several books that address the vital psychological aspects of marketing. Many of the examples he provides in the book involve real-world marketing situations.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

Martech

FEBRUARY 22, 2024

Often, this friction can feel so strong that the positive energy and momentum you’ve generated diminishes quickly and seems to replenish slowly. With this understanding, the key to success as the orchestrator is sustainable productivity and balance. Projects can lose traction, teams can become dysfunctional, and goalposts are missed.

Product 87

Product Intent Creativity Customer Surveys 87

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Vidyard

NOVEMBER 11, 2020

Video is more immersive, engages more senses, and is a far more effective way to teach multiple types of learners about your products and services. This is a major reason why you’d be hard-pressed to find a corporate website without a product explainer video on their homepage. A video view is great, but a booked meeting is better.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Quick Takeaways. Image source: [link].

Product 206

Product Paid Search Agency Planning Storytelling 206

Heinz Marketing

OCTOBER 29, 2022

Your product demo is the proof behind your value proposition, and how you showcase it significantly impacts your business. The first ones to understand this and adapt will secure their market position and thrive in the long run. Check it out to learn some of the benefits of positivity.

Positioning 87

Positioning Conversion Tips Lead Scoring 87

Webbiquity

MARCH 2, 2017

Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

Adobe Experience Cloud Blog

APRIL 27, 2020

As well as many people are now in the position of having to work from home and many are being furloughed , there are others who may have lost some of their livelihood due to the closure of shops, restaurants, and other businesses. Keep productive. Keeping productive at home is one of the biggest challenges.

Work Management 163

Work Management Product Phishing Skype 163

Trade Press Services

FEBRUARY 12, 2024

This concept of how tiny (or atomic) and incremental change can yield huge results is the first lesson in James Clear’s best-selling book Atomic Habits. Common Daily Habits for Productivity Not sure where to start? Success is the product of daily habits—not once-in-a-lifetime transformations.”

Product 90

Product Rules Press Paper 90

Kevin Indig

JANUARY 24, 2023

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. What is product cannibalization? What is product cannibalization? Product cannibalization is the replacement of a product with a new one from the same company, typically expressed in sales revenue.

Product 52

Product CMS Development Lead Ranking Paid Search Agency 52

B2B Marketing Directions

MARCH 6, 2022

In Positioning for Advantage: Techniques and Strategies to Grow Brand Value , Kimberly A. Before teaching, Whitler spent nearly 20 years in general management, strategy and marketing roles at several consumer products and retail companies, including Proctor & Gamble, David's Bridal and PetSmart. Whitler, the Frank M.

Tools 40

Tools Brand Identity Branding Ad Building 40

MKT1

AUGUST 7, 2023

” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap. I tried to pack both types of conversion flows into one newsletter, but it was more like a book, so I made the call to slice it in two. Stop making it so hard.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains. You read that right.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Exo B2B

JULY 7, 2021

We are currently working with a client on a strategic position and branding mandate. They are mostly well-established multinationals (Goliaths), with a roadmap that ensures the credibility and position of each of these players. The position you want to occupy in the market is suddenly very advantageous.

Positioning 52

Positioning Gartner Work Management Marketing Management 52

Marketing Insider Group

SEPTEMBER 7, 2023

In the book Marketing 4.0: Vulnerable acts like admitting mistakes and asking for help can also empower a team and spark greater creativity and productivity. If marketing leaders want to establish a healthy, productive culture for their teams, they must not only allow but invest in a vulnerable, open, and honest status quo.

Lead Ranking 248

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 248

B2B Marketing Directions

AUGUST 13, 2022

The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple. The authors contend that the conventional approach to marketing - which is primarily focused on differentiating a product or service in the minds of potential buyers - isn't a reliable way to drive revenue growth for most companies.

Organization 52

Organization Marketing Management RFP Barriers 52

B2B Marketing Directions

APRIL 3, 2022

It's easy to find e-books, white papers, and articles discussing the role of AI in marketing, and there are dozens of books dealing with the technical aspects of artificial intelligence and the social and cultural ramifications of AI. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

B2B Marketing Directions

JUNE 11, 2023

The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. A new book by Antonia Wade - Transforming the B2B Buyer Journey: Maximize brand, improve conversion rates and build loyalty (Kogan Page Limited, 2023) - provides a fresh, expansive, and decidedly buyer-centric perspective on B2B buying and marketing.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40